MeDi Access Technology & Innovation Colombia

OUR IDEA : MeDi Access The Problem: the difficulty that people have in order to be able to access properly to medical services in Colombia. The Solution: a mobile medical application to access properly to health care services and help people improve their quality of life.

INNOVATION Use mobile to improve health and health care delivery. Gain access to medical information and services. Help people manage their own health and wellness without obstacles. Influence positively the health care industry and policies in our country.

FEATURES Medical Calendar: keeps track of medical appointments Medicine and Prescription Tracker: keeps track of medicine use. Medical Guide. Medical attention in case of emergency.

TARGET This application is targeted to all people over 18 years old that want to access faster and efficient to medical services and information.

FINANCIAL PLAN In order to develop the application we must consider the following item’s costs: - Application Design - Graphics - Software Development - Text Content - Marketing and Publicity - Management

MARKETING Strategy: reach potential and placing publicity in places such as practices, hospitals and health care centers. A Sales Pitch Website: attract visitors to the website and show how the app works. Offering a Free Version: offer a trial free version of our app.

IMPLEMENTATION MeDi Access will work as any other app. The user will download it from a website or an app store using a Smartphone or another mobile device like a tablet. Users should have access to internet connection on their phone in order to run it. Once the app is installed in the phone or device, the user has to create an account and log in to start using it.