1 Commercialization Presentation by: Jim Grey General Manager Ontario Soybean Growers

2 We have tremendous opportunity!

3 IF We can master the commercialization cycle We will have SUSTAINABLE success

4 The Commercialization Cycle

5 Commercialization is not a set of disconnected activities ? ? ? ? ? ? ? ? Market Needs Assessment Regulatory Legal Supply Chain Marketing PR Market Acceptance Innovation / Product Development Production Development Processing

6 Market Needs Assessment Regulatory Legal Supply Chain Marketing PR Market Acceptance Innovation / Product Development Production Development Processing If we view Commercialization as a structured cycle we can exploit it

7 WE can Stimulate economic growth  Rural and Urban

8 WE can Stimulate economic growth  Rural and Urban Capture value at the “Farm Gate”

9 WE can Stimulate economic growth  Rural and Urban Capture value at the “Farm Gate” Offer consumers safe, secure, domestic alternatives

10 WE can Stimulate economic growth  Rural and Urban Capture value at the “Farm Gate” Offer consumers safe, secure, domestic alternatives Export our capabilities

11 Drivers Push High/Unstable Energy and Petroleum costs Low Agricultural commodity prices  Farm gate income Mature agriculture industry markets  Low/no growth  Differentiated by price alone  Supply chain interventions Agricultural capacity  What do we do with…versus… here is what we need Regulatory Pull Social and Consumer trends  Healthy lifestyles  Diet versus medicate  Renewable focus  $$ Industry trends (need for profit)  $$ in  $$ out Regulatory  Eg., Labeling

12 Market Needs Assessment Regulatory Legal Supply Chain Marketing PR Market Acceptance Innovation / Product Development Processing Commercialization Cycle Production Development

13 Market Needs Assessment Regulatory Legal Supply Chain Marketing PR Market Acceptance Innovation / Product Development Production Development Processing Commercialization Cycle

14 Opportunities Proximity and competitiveness of food cluster  Golden Horseshoe, NE US, Midwest Ontario is within a days drive of 130 Million Canadian and American Consumers

15 We are competitive in the G7. Is that relevant? Is that enough? We must be forward looking. Opportunities

16 Opportunities Proximity and competitiveness of food cluster  Golden Horseshoe, NE US, Midwest Ontario Auto Industry

17 Auto Industry Competitiveness

18 Opportunities Proximity and competitiveness of food cluster  Golden Horseshoe, NE US, Midwest Ontario Auto Industry Renewable Energy Academic and Government focus Growing awareness of healthy alternatives

19 Opportunities - Soybeans Tremendous academic and government research base in Ontario  Research and innovation partnerships Soy 20/20 Structured for IP compatible grower agreements from the farm up through the industry Engaged, efficient and knowledgeable growers

20 Value Specialization SpecialtyHigh Value Specialties CommoditiesHigh Value Ontario’s Opportunity

21 Challenges Global competition  Other geographies poised to supply  US  China Border crossing with our largest trading partner A sustainable producer community Lack of scalable industrial base  Local processing  Specialty processing Canadian regulatory environment  Safe... but slow Getting the attention of Industry  Industry needs to want to do this in Canada/Ontario An integrated, shared view of success with the processor community

22 Producer/Grower Innovative Efficient Flexible Motivated Market Processor Commodity Focused Infrastructure Safe/Secure IP Capable The Processing Gap

23 Path Forward 1. Work together to create an integrated, compelling rational agenda for Ontario Agriculture  Growers  Processors  Industry  Academia  Government  Trade partners 2. Work closely and in partnership with our regulatory system to streamline the process and focus on the true critical issues that affect our long term success  Think not in terms of artificial barriers but programmatic gateways 3. Aggressively court Industry with our integrated story with specific opportunities for growth and the potential for focused long term investment and partnerships.