Week 13: Technology Innovation and Course Review MIS5001: Management Information Systems David S. McGettigan Adapted from material by Arnold Kurtz, David Schuff, and Paul Weinberg

Agenda Apple Case Analysis Course Review Next Week 2

Apple Case Review What are the key success factors behind Apple’s platform strategy with iTunes? Compare Apple’s strategy for iPad and iPhone to Amazon’s strategy for Kindle. Which company do you think will be more successful? Develop an argument that a similar platform strategy can or cannot be used in other products such as cars, TV, or more traditional products like furniture and appliances (e.g., pick a side and argue it). 3

Course Review 4

5 Course Recap – Week 1 Fundamentals  Components of an Information System Data, Information and Intelligence Gaining Competitive Advantage from IT  Barriers to Entry  Distribution Channels  Switching Costs Innovation in Marketing, Manufacturing and Customer Service

6 Course Recap – Week 2 Decision making  Structured vs. Non-structured decision  Recurring vs. Nonrecurring Types of Systems  Transaction Processing Systems  Management Information Systems  Decision Support Systems Business Process Management  Definition  Benefits  Linkage to IS

Course Recap – Week 3 Role of the CIO  Strategic Planning – Aligning the direction of IS with that of the business  Operations – running the corporate information center  Project Governance – responsibility for large scale and high cost technical initiatives System Development Lifecycle  A structured step-by-step approach for developing information systems Change Management  The “change curve” 7

8 Course Recap – Week 4 Web Services  What is a web service?  Why is it beneficial to business? Standard Messaging  What is standard messaging?  How does XML enable it?  Why is it beneficial to business?

9 Course Recap – Week 5 Sustaining Technology vs. Disruptive Technology Characteristics and Examples of Both Organization Innovation  Definition  Benefits  Process  Adapting to Change

10 Course Recap – Week 6 ERP  From the “ground up” integration of business processes  Software solutions include: SAP and Oracle  A single application ties together multiple business functions  Benefits of Integration  Drawbacks: Cost, Complexity, Culture

11 Course Recap – Week 7 Customer Relationship Management  Brings together information regarding customers, sales, marketing, and products  Functions supported and management issues Business Intelligence  Knowledge about your customers, competitors, partners, competitive environment, and internal operations  Enables users to identify and understand the key trends and events driving their businesses  Uses and challenges Knowledge Management  Knowledge management comprises a range of strategies and practices used in an organization to identify, create, represent, distribute, and enable adoption of insights and experiences.  Benefits, Communities of Practice, Communities of Interest

12 Course Recap – Week 8 Cost / Benefit Analysis  Tangible vs. Intangible Benefits  Total Cost of Ownership Financial Formulas  Enables value comparison of projects versus each other  Enables value comparison of projects versus a company’s cost of capital Portfolio Management  Business Drivers  Methodology  Portfolio Types

Course Recap – Week 9 Kodak  Disruptive technology  Innovation and the culture of innovation  Financial concepts such as NPV  Change management Discuss the strategic and cultural similarities and differences between Wyeth and Kodak. How influential and effective was senior leadership in each of these? 13

14 Course Recap – Week 10 Role of the CIO Most Time Spent  Collaborating with CXOs  Making Strategic Decisions  Working on Strategic Business Planning Obstacles to Success  Overwhelming Project Backlog and Requests  Ability to Execute Remains a Top Concern  Focus on Cost Cutting Opportunities  Using IT to Enable / Standardize Business Processes  Measuring Success and Proving Business Value A Modern CIO  Deputies Run Operations  Focus on Strategy and Execution Source: “State of the CIO”

15 Course Recap – Week 11 eCommerce Features and associated business value of the Web B2B, B2C, C2C, C2B, eGovernment Crowdsourcing  Characteristics  Benefits  Drawbacks Source: “State of the CIO”

Course Recap – Week 12 Social Commerce – essentially using social media as part of eCommcerce Examples:  Rating sites  Online shopping or “social shopping” How does this differ from eCommerce (e.g. typical B2C) alone? 16

Remaining Class Schedule Week 14: 11/26 Class Meets on TUESDAY per University Schedule Group Projects Presented 10 Minutes Each + 2 Minutes for Questions Week 15: 12/05 No Class: Study Day per University Schedule Week 16: 12/12 Final Exam 17