Small Business Resource Power Point Series Linking

The Relevance of Linking Linking involves linking your Web site with another Web site. Ideally you want the link trade to be reciprocal as opposed to a simple link out by from your site. Linking can be beneficial in terms of search engine ranking and in terms of traffic to your site. Linking can give people something extra when they visit your Web site.

Factors to Consider Try to ensure that the Web sites you trade links with have the same target audience, but not direct competition. Make it a fair trade; present their link in the same way they present your link. How are you going to manage the links? Consider using some form of link manager software.

Ways of Obtaining Links Make it clear on your Web site or newsletter you are interested in exchanging links with other Web sites. Submit an article to a web site that would be interested in publishing it on their site. Just have them hyperlink your Web site address at the bottom of your article.

Ways of Obtaining Links Cont. An affiliate program is often an effective way to get links on other Web sites. Advise your affiliate site owner he or she could make extra income if they link to your site and/or provide a replicated web page. Join a link exchange service to get your link on other Web sites.

Ways of Obtaining Links Cont. Join a link exchange service to get your link on other Web sites. Join newsgroups and discussion groups that deal with linking. Look in search engines for Web sites to exchange links with.

Ways of Obtaining Links Cont. Submit your link to sites that announce new or interesting Web sites. Use link submission software to place hundreds of links to many Web sites at once. Hire a link submission service to place links for your Web site. AND /OR Submit your Web site to “free for all” link pages.

Gaining Permission When you find a Web site you want to exchange links with the owner a proposal. Tell the Web site owner the benefits of exchanging links with you. Tell them why it would be a win/win situation.

Practical Considerations Tell the owner what type of links your can provide like text or graphic. Tell them how long you want to exchange links When you place links on other sites use a phrase that will get people's attentions.

You Need To Attract Links For example: Have unique features that attract interest by other website owners. Offer a free service or products on your Web site so that people will want to place your link on their Web site. Offer good content on your Web site so that people will want to place your link on their Web site.

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