Music Download Cards Promotion Overview

Why Use Music Download Promotions? Web Based Promotion –Link the promotion off the brand’s web page. –Capture recipient’s information with an inexpensive survey. Promotion Advantages –Easy to execute – Directions / code are printed on a custom gift card. –Light-weight - easy to handout, mail, or include in packaging. –Universal appeal – Each customer will select the songs or ringtones of their choice. With over 3.5 million songs to select from, everyone will find a book to their taste. –Made in the USA – quick turnaround High-Value Premium, Promotionally Priced.

Why Utilize a Web Based Promotion? Because Today’s Consumers: –Have a choice on how, when, and where they will engage with a brand and increasingly choose to do so online –are used to being entertained at the click of a mouse by everything from music and video to games and social networks –respect innovative marketing programs that value them as partners and participants, and that reward them for their interest and engagement *Taken from LaunchFire White Paper: 6 Ways to Motivate Consumers

4 The Power of Music Downloads Music download cards –Choice of more than 3.5 million songs or ringtones –All labels (including Sony) & 1000s of independent artists … –All MP3 library (same format as iTunes) –Download music to a to an iPod, MP3 Player, or CD –Download ringtones to U.S. mobile phones –Mac and PC compatible –Enjoy while working, exercising, traveling for business or relaxing at home High-Value, Low-Cost Gift –$1.29 / Song Retail Value, Promotionally Priced Turnkey promotion –Includes custom card printing, music codes, and program management. –Custom survey and reporting – optional –Custom music store - optional

Music download code can be delivered via a custom printed gift card or . –Custom printed gift card 4-color process front. Unique code and brand’s web address is printed on the back Size and thickness of traditional gift card Green materials, including: recycled or biodegradable plastic optional Packaging options for accompanying marketing materials - available. Delivering the Customers Reward

Delivering the Customers Reward (cont’d) – Delivery Instant gratification. Environmentally friendly Unique code and web address is printed in the Economical … no printing, no postage Thank you for your recent enrollment in paperless billing. Please follow these directions to redeem your music downloads. Number of Songs: 10 Coupon Code – Serial Number Coupon Code Expires: Redeeming your songs is easy; simply follow these instructions: Step 1: Log onto Step 2: Select the songs of your choice. Step 3. Add the selected songs to the cart and “Check Out”. Step 4. Enter your Coupon Code and Serial Number Step 5. Follow the step by step directions to download to your portable device. Need Help? Visit our “Help” section for more details Customer Service: Customer Service:

Collect customer data / information for future marketing purposes Customers can be required to complete a survey / registration page or view a video, in order to select their digital entertainment. Company determines the questions / data fields. Data belongs to the company exclusively. Data is provided via electronic file.

8 Custom Landing Pages Promotion sponsor owns the content of the page The page is built within a Puretracks frame

9 Our Music Download Partner Customer’s Choice – Music Downloads or Ringtones 3.5 Million Song Library Music from all major record labels, including Sony Thousands of independent artists All MP3 Library – Same format as iTunes MAC & PC Compatible iPod & MP3 Player Compatible No Need to Download & Install a Music Player Live Customer Service

The Puretracks Advantage Web Based – NO software to download Music is transferable to your iPod®,MP3, or CD Good in U.S. and Canada Latin music store available: Live customer service – 7 days a week NO credit card required for promotional downloads Custom website – Available Custom survey – Available COPPA compliance – Available Music content filter - Available 10

Promotional Markets 11 Banks, Colleges, Consumer Goods, Auto Tradeshows, Employee Recruiting, Retail Healthcare, Fitness, Insurance Non-Profits, Real Estate, Events