– Seeing Data Differently Presented by: Robert Hopkins Date: 13 th November 2007

Agenda Who are D&A? The problems Solution – SAP & QAS Benefits of implementation Reasons for choosing QAS

Who are we? Established more than 255 years ago, D&A is the oldest retail chain on the high-street stores One of four major high-street optical retailers ‘First for Service’ Provide clinical eyecare services, aftercare, spectacles and contact lenses to over four million active customers Previous (no longer active) customers include Charles Darwin and Charles Dickens

The problems...and affects Problems Number of legacy systems in place No ability to link business functions Large amount of old customer data Affects Lost money Ineffective communication with customers

The solution – SAP & QAS SAP Link together all retail offices Overhaul legacy system Streamline business processes

The solution - QAS QAS Batch QAS Batch used during data migration Clean and reformat old customer data Ensures clean data enters new SAP application QAS for SAP Capture accurate address details Standardise data capture across all retail sites Data shared across the organisation

Benefits for the future Increase in business efficiency Standardised processes across all retail sites ‘Joined up’ approach More effective marketing campaigns with less wastage Improved customer perception – “First for Service”

Why QAS? Experience with SAP implementations QAS already integrated into the SAP solution High level of QAS Professional Service support QAS professionalism

Thank you for listening Presented by: Robert Hopkins Date: 13 th November 2007