Data Base and Mobile Business Jason C.H. Chen, Ph.D. Professor of MIS School of Business Administration Gonzaga University Spokane, WA

2 From Napoleon Bonaparte to Peter Drucker  Napoleon Bonaparte once said:  “War is ninety percent information.”  In the late 1980s, Peter Drucker predicted that  “the factory of tomorrow will be organization around information rather than automation.” Today, his insight is becoming a reality.

3 information technology people to serve each customer Businesses must effectively use 3 key resources

4 Are they Data Bases?  MS/Access, MS/SQL Server  ORACLE  IBM/DB2  etc. Why don’t we just create a huge data file contain ALL fields?

5 Why MIS?  Two things we can all agree on when it comes to computers:  We spend a lot of money on them,  They (computers) are too hard to use.  Perhaps, we (many people) would add a third:  “I am not sure I am getting real value for my information technology (IT) investment.”

6 From Data to Knowledge: How Can Organization Gain Competitive Advantage? (Survive and Prosper in the Digital Economy) Data process Information Quality Information Accessible Organizational Knowledge Sharable Collaborative -As a product NOT byproduct -As core intellectual capital NOT merely a few smart employers Decision Making Available Reusable CRM Accounting Finance Operations Manufacturing External customers D. B. D.B.: Structured: R-DBMS Unstructured: Document Mgt. Systems context, experience automateinformateinnovate N Useable K.B D.W

7 From Data to Knowledge: How Can Organization Gain Competitive Advantage? (Survive and Prosper in the Digital Economy) Data process Information Quality Information Accessible Organizational Knowledge Sharable Collaborative -As a product NOT byproduct -As core intellectual capital NOT merely a few smart employers Decision Making Available Reusable CRM Accounting Finance Operations Manufacturing External customers D. B. K. B D. W D.B.: Structured: R-DBMS Unstructured: Document Mgt. Systems context, experience automateinformateinnovate N Useable

8 eBusiness Key Concepts  eBusiness  The overall strategy of how to automate old business models with the aid of technology to maximize customer value and profits.  eCommerce  The process of buying and selling products and services over digital media  eCRM (eCustomer Relationship Management)  The process of building, sustaining, and improving eBusiness relationships with existing and potential customers through digital media

E-Channel Management Procurement Network Trading Network E-Customer Relationship E-Commerce E-Portal Management E-Services SCM/ERP/Legacy Appls Businesses Businesses & Consumers 1:NM:1M:N Knowledge Management/Business Intelligence Focus on e-Business Applications

10 From e-Business to m-Business  e-Commerce and e-business applications envisioned and developed assume fixed or stationary users with wired infrastructure.  m-Commerce  refers to business (buying and selling) transactions conducted over a wireless device such as a cell phone or PDA.  m-Business  is the application infrastructure required to maintain business relationships and sell information, services, and commodities by means of the mobile devices.  a logical extension of e-business to address new customer channels and integration challenges. N

11 Mobile e-Commerce Mobile e-Commerce can be defined as a value added service that enables end-users to conduct reliable, secure financial transactions that involve trade or payment. Mobile e-commerce services can be classified into categories such as banking, trading, reservations and ticketing, shopping, and games and gambling.

12 Database and its Implications  MIS is integral to success of the business because it integrates the data and processes that constitute the essence of the business.  The database is the core component to improve and/or enhance the MIS and business operations.

13 The Successful Companies …  Knowledge is the most important strategic resource and that the capability to create, integrate and apply knowledge is critical to the development of sustainable competitive advantages.  The success does not necessarily go to the firms that know the most, but to the firms that make the best use of what they know and know what is strategically most important to the firm and the society

14 The Twenty-first Century will...  The twenty-first century will witness only two kinds of companies:  those that exploit Information Technology (IT)  those that are out of business Source: Quality Information and Knowledge, Huang et. al., Prentice Hall