Avnet Technology Solutions FY09 Key Messages October 2008

TS Global Key Messages: Purpose  The key messages are not meant to be ad copy or communications sound bites, but instead should be considered as the foundation for a variety of marketing and communications materials.  The global positioning statement and key messages promote alignment across geographies, with regional and group-specific key messages serving as proof points.  Please ensure that regional / local messaging aligns with (complements) the TS Global messaging that follows on the next few slides.

TS Global Positioning Statement  Avnet Technology Solutions is a global solutions distributor dedicated to accelerating the success of its channel partners.  Avnet leads its industry in growth, innovation, value and effectiveness.  Avnet is an indispensable element of its suppliers’, customers’ and employees’ success and future dreams.

TS Global Key Message: Solutions Distribution  Avnet Technology Solutions collaborates with its channel partners to create and deliver effective solutions that address the business challenges of end-user customers.  With more than 85 years of industry experience and 3,700 people around the world, Avnet Technology Solutions brings a wealth of intellectual property to solutions development. Avnet understands the business, market and technical requirements needed to create effective technology solutions.  These solutions, from the simple to the complex, include a variety of technologies, services, tools, financing and high-touch consulting.

TS Global Key Message: Scale & Scope  Avnet Technology Solutions’ global operations enable channel partners to expand their sales opportunities into new regions and markets.  As the only truly global solutions distributor, Avnet generates growth opportunities for its partners through global franchise agreements and localized support.  Avnet manages the nuances of global logistics on behalf of its partners, creating a hassle-free experience for them across borders.  Avnet supports cross-regional solutions design, integration and delivery through a variety of technical and logistics services.

TS Global Key Message: Relationships  Avnet Technology Solutions creates indispensable, collaborative relationships with and between its supplier and reseller channel partners.  The goal of every Avnet Technology Solutions partnership is to accelerate success, from the technology manufacturer through to the end customer.  Avnet Technology Solutions listens to its partners, takes action to support their needs, and aligns its people, business strategies and resources with those of its partners to bring focus to channel initiatives and remove barriers to growth.

TS Global Key Message: Innovation  Avnet Technology Solutions prepares its channel partners for the future through innovative programs and services designed to achieve their long-term business goals.  Avnet focuses on high-growth / high-spend markets and technologies, anticipating the future needs of its partners and enabling them to take advantage of these opportunities.

TS Global Key Message: Investment  Avnet Technology Solutions invests in high-growth, high-ROI markets to enable its partners’ business strategies.  Avnet Technology Solutions provides integrated solutions that support growing technology and vertical markets around the globe.  Solutions from Avnet Technology Solutions often include services and educational programs that remove the cost, experience and knowledge barriers that can inhibit partners from expanding their businesses into new areas.  Solutions areas include: security/networking, IP telephony, virtualization/consolidation, storage, mobility, and document and content management.  Industry practices include healthcare and government (including education).

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