SEM1 4.08 A - Promotion PE - Employ sales-promotion activities to inform or remind customers of business/product PI – Identify “out-of-the-box” sales promotion ideas for SEM Implement ticket sales campaign (internet, contests/giveaways, pre-promotion of campaign, video scoreboard announcements, sports/sponsorship partnerships)

Sales Promotion Stimulation of sales - achieved through contests, discounts, giveaways, special offers, and similar activities Sales promotion is a major part of SEM The industry is highly competitive so you must be creative Customers have endless possibilities to spend money (disposable income) Helps customers decide to spend that money with your company over the competition Sales Promotions – “Out-of-the-box” No particular technique or methods – Unique & unusual! Using regular methods = inside the box! http://www.youtube.com/watch?v=DUcMFg2tAOQ http://www.youtube.com/watch?v=40lqbL4fd3Y

Out-of-the-box STEPS STEPS: Prepare for inspiration Know target market Knowing your competition means taking their ideas and improving on them Brainstorming Determine incentive "What does this sales promotion offer to customers?" A chance to save money? A free sample or gift? Determine delivery Deciding how to "package" the incentive so the customer can receive it A coupon? A contest? A special event? Determining how to get the work out deciding how you will let your customers know it

SEM1 4.08 Activity Students will work in groups of 5 The event is an AK varsity softball game vs. Butler Each student must brainstorm with other students in their group and come up with one “out-of-box” promotion to encourage more students to attend softball games Group must submit 5 promotions in PPT format Remember to include all aspects of the promotion (ads, contests, on-line social network, etc) – show examples

Ticket price strategies Scaling the house Pricing tickets differently based on Location of seat Time of purchase % of tickets pre-sold Yield management pricing Maximize revenue for venues with limited capacity Venues with limited seating price tickets differently to have greater revenue potential Ease of purchase On-line Telephone Customers have immediate access to the tickets

Ticket sales campaign Sales campaign to encourage the sale of tickets to a certain event Implementation - must consider: Immediate accessibility Consumers expect to order and pay for tickets right away – immediate gratification – tickets in hand Theme Make the campaign unique and stand out Technology Most consumers purchase on the internet Making this option available will increase sales

SEM1 4.08 Activity Article Activity : Students read and review selections from an article about unique ticket sales promotion and work in groups of 4 and create their own ticket sales campaigns Students should include all promotional aspects (ads, contests, social network campaign, etc.) – creativity and professionalism are the keys!! You will present this to the class You will answer questions about each selection