New Product Launch 2010 (SC meeting) 29 th October 2009

2 Vietnam Kandal Phnom Penh Kampot Sihanouk Ville Kampong Speu Kampong Chhnang Kampong Cham Pursat Battambang Banteay Meanchey Koh Kong Prey Veng Svay Rieng Kampong Thom Kratie Odar Meanchey Preah Vihear Stung Treng Rotanak Kiri Mondul Kiri Pailin Cambodia Takeo Siem Reap Kep Ville 24 municipal cities and provinces * Population: 13.39M * Population Growth rate: 1.54% * Urban Population: 19.5% * Birthrate: 2.5% ** Breast-Feeding 66% *** Cambodia Country Profile Source: * Census 2008 ** CIA fact book *** Unicef

3 Since Y2007, We has double digit growth and still continue growth with healthy and consistency (Mio $) 50% 11% Sell out 23%

4 A (1.7 mil) B (0.9 mil) C (1.65 mil) E (5.1 mil) >4.8 D (4.65 mil) 12.16% (175,000) 6.3% (91,000) 11.83% (170,000) 33.18% (478,456) 36.46% (525,000) <1 SEC in Cambodia has 5 classes… Source: * National Census 2008 ** NIS Survey (Social Economic Survey 2009, Sampling Size: 3,593 Household > <100 Population Distribution % and Millions Population children 0-4 y (% and millions) * Daily Diary ** Consumption ($) Monthly HH Consumption

Source: NIS Survey (Social Economic Survey 2009, Sampling Size: 3,593 Household XO Abbott Immunity FBBNestle ForemostCeila Current Dumex Position in two SEC A&B Premium Trial in Q4’09 This is an opportunity to fulfill in Y2010 =>400$ <=300$ - <400$ <=200$ - <300$ <=100$ - <200$ <100$ 12.16% 6.37% 11.83% 33.18% 36.46% A B C D E

6 Concept of the Product to fulfill in class C To re-launch green Premium pack and affordable product PIB offering value for money to class B & C  Tin Pack  Pouch in Box Leverage Dumex family brand & logo in packaging Pouch in Box: Good quality formulation offering big Value for money Affordable Prices Affordable Pack Size Powder Formulation & Ingredient Claim Big Value For Money

(96%) Right Pack Size cost which can be affordable in each class (75%) Gum (100g) 12.16% (175,000) 6.3% (91,000) 11.83% (170,000) 33.18% (478,456) 36.46% (525,000) Population children 0-4 y (% and millions) * > <1 Daily Diary ** Consumption ($) IF900 (100g) Gold Premium Standard Category (96%) FO900 (100g) We prefer to set the price cheaper than Premium minimum at 25% Consumer Prices

8 …Under Strong Dumex Brand … 400/ / Premium (Tin) Standard (PIB) Pack design not yet finalize Dumex Step 1 Dulac Dumex Step 1 Dupro Dumex Step 1 Dugro 650

9 PIB SKUs & estimate Volume in Y2010 Sales (Ctn) Sales (Ton) SKU 350gx24 650gx , gx Dumex Step 1 Dulac Dumex Step 1 Dupro Dumex Step 1 Dugro

Immunity Source: NIS Survey (Social Economic Survey 2009, Sampling Size: 3,593 Household =>400$ <=300$ - <400$ <=200$ - <300$ <=100$ - <200$ <100$ 12.16% 6.37% 11.83% 33.18% 36.46% A B C D E We are clear in positioning of our Product range to fulfill in each class Premium Step 1 Step 2Step 3 Standard Dumex Step 1 Dulac Dumex Step 1 Dupro Dumex Step 1 Dugro

11 New Product segment in 2010 Dumex Step 1 Dula c Dumex Step 1 Dupr o Dumex Step 1 Dugr o Gold Premium Standard

Premium Immunity (Blue tin) Launch Milestone 2010 Standard (PIB) Dumex Step 1 Dulac Dumex Step 1 Dupro Dumex Step 1 Dugro

13 What we need further information from TH SC Team? Total Cost MOQ Lead time and Procedure

14 Thank You