Bulgaria, a strong and important business for Kraft 11 May 2012

An Amazing Brand Portfolio across the globe 12 brands with more than $1 billion in revenue 70+ brands with more than $100 million in revenue 40+ brands over 100 years old 80% revenue from #1 share positions Kraft Foods markets many of the world’s leading food brands. Millions of times a day, in more than 160 countries, consumers reach for their favorite Kraft Foods brands. Our billion dollar brands include: Kraft, Cadbury, Jacobs, LU, Maxwell House, Milka, Nabisco and its Oreo brand, Oscar Mayer , Trident and Philadelphia.

Fast Facts about Kraft worldwide Approximately $54.4 billion in revenue World’s #2 food company, #1 in North America #1 in global confectionery and biscuits Sales in 160+ countries, Operations in more than 70 countries Approximately 140,000 employees Donated more than one billion servings of food since 1997 Figures are for the combined Kraft Foods and Cadbury businesses

A very strong portfolio in Bulgaria Our Bulgarian portfolio is a combination of well-loved Bulgarian and international brands!

Local Organization – Locations Kraft Foods Bulgaria AD, a subsidiary of Kraft Foods Inc.: Revenue of BGN 210 million* Commercial unit in Sofia Chocolate plant in Svoge Coffee plant in Kostinbrod Approximately 1,000 employees * Information for 2011. Svoge Kostinbrod Kraft Foods has been investing continuously since 1997 in: -- manufacturing, new technologies, machines; -- growing our people; -- in our brands (Bulgarian media); Sofia

Majority of products sourced locally Coffee Chocolate Biscuits Kostinbrod Svoge 94% Nova Brazilia, Jacobs R&G 6% Imports (Banbury,Valasske, Bremen) 77% Milka, Svoge, Suchard 23% Imports (Loerrach, Kaunas, Poznan, Bludenz, Bern) 0% 100% Imports (Plonsk, Viana, Opava, Lovosice) Most of our production is sourced locally (if you buy one of Kraft products you strengthen also the Bulgarian economy);

Local Organization - Factories Svoge Chocolate Plant 1905 – The chocolate factory established by Velizar Peev in Sofia 1924 – The chocolate factory moved to Svoge due to better economic and environmental conditions 1947 – Factory’s nationalization 1993 – Kraft Jacobs Suchard acquires the chocolate factory in Svoge and starts business activity in Bulgaria 2008 – Svoge Expansion Project Over 30 million USD investment only in the past 2 years Regional hub (local market, EAM, Ukraine, Romania, Greece, Canada) Kostinbrod Coffee Plant 1990 – The coffee factory “Orion” established in Sofia 1994 – The coffee factory moved to Kostinbrod 2001 – Kraft Foods Bulgaria acquires Nova Brasilia coffee plant in Kostinbrod 2001-now – continuous investment, producing also for Ukraine, Romania,

What do we expect from Bulgaria? Continued macroeconomic stability Predictability Transparency Change of mindset in local municipal government (win-win) Trusted partner to business Better understanding of the competitive environment we operate