 Started marketing strategy  Prosecution of Market Research -Web site survey -Competitors.

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Presentation transcript:

 Started marketing strategy  Prosecution of Market Research -Web site survey -Competitors

 There are many competitors like other nutrition web-stores (mass.fi, jrFitness) and also quite many grocery stores sell nutritions  Quite same customers  Advantages Mass.fi has lower prices

 Competitive Advantage of Service: -UFS is a strong nutrition brand in Finland -UFS is a strong nutrition brand in Finland

 Marketing Mix ◦ Service Description: Through Facebook we try to get more visitor on Ufs web-site ◦ Promotion: create viral marketing video to attract more visitors through the site ufs, ◦ Place: first of all we focus on the finland area then we will focus on the international part

 Why do you use nutrition supplements? If not, why?  Where do you buy your nutrition supplements?  Which things affects to where you buy nutritions and which nutrition supplements you buy?  How much money do you spend to nutritions per month?

 Would you be willing to order for example in a 10-person group dietary supplements, where one person would order nutritions and you would get your nutritions from him?  What is the easiest way for you to purchase nutritions(suggest new ways also)?

 Will send it to our friends in facebook  Will put in Pakkotoisto forum

 Continue with our Marketing Strategy  Continue with Market Reserch  Sales Pitch