Plug into the Green Economy: A New Frontier for Career Counsellors Carol McClelland, PhD GreenCareerCentral.com.

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Presentation transcript:

Plug into the Green Economy: A New Frontier for Career Counsellors Carol McClelland, PhD GreenCareerCentral.com

The Green Economy

Factors Shaping the Green Economy  Political climate  Policies and treaties  Goals and incentives  Funding for R&D  Investment funding  Strategic training  Scientific findings

White House Definition of a Green Job Green jobs are jobs that provide products and services which:  Use renewable energy resources  Reduce pollution  Conserve energy and natural resources  Reconstitute waste

Using Green Goals to Extend the Definition of Green Jobs  Generate renewable energy  Decrease use of hazardous waste  Promote biodiversity  Restore ecosystems  Remediate land  Follow sustainable practices

Using Green Functions to Extend the Definition of Green Jobs  Educate and inspire  Motivate and persuade  Provide green services  Invest, secure funding  Set policy, regulate, advocate

Kinds of Green Jobs  Green Collar Jobs = Trade jobs  Green Professional Jobs Technical positions Technical positions Non-technical positions Non-technical positions

Green Industries – Part 1

Green Industries – Part 2

Options to Enter the Green Economy  Green current job  Find a green job  Start a green business  Get a green education  Volunteer or intern

Helping Your Clients Find Their Green Niche Green Interests and Skills Work Environment and Personal Style Local Green Economy

Helping Clients Engage in the Green Economy  Immerse themselves in target industry On Computer Off Computer  Connect with local green network  Green resume by volunteering  Supplement education

Helping Clients Establish Their Job Search Strategy  Target potential companies  Focus on opportunities and problems facing target companies  Explore stepping stone jobs/interim jobs  Match job strategy to industry type

Helping Clients Manage Their Mindset  Keep collecting clues to find treasure  Identify obstacles  Brainstorm a way around/through obstacle

Helping Clients Develop an Edge in the Green Job Market  Recognize opportunities are evolving – be nimble  Understand stage of growth  Take initiative – be a leader  Be a company builder  Demonstrate values  Strengthen industry foundation  Increase green knowledge  Keep finger on the pulse of the green economy

Don’t Just Sit There…

Don’t Hold Back…

Be Ready to Leap, When the Time is Right