Presentation Tutorial Entrepreneur’s Guide to an Effective Pitch to Investors AmBAR © 2005 All Rights Reserved

What is Presentation? Marketing instrument Supporting material in your interaction with investors The goal is to sell, not to describe

General Tips An average presentation should be 20 minutes long Try to allocate about 1-2 minutes per slide Avoid “busy” slides: no more then 5-6 bullet points per slide Use graphic material, attract attention Professional design does matter

Presentation Outline Generally very flexible depending on your goal and stage of the company It is advisable to have the following slides: – Problem – Solution – Market Opportunity – Competition – Company overview – Technology overview – IP Status – Business Model – Milestones and budget – Management team – Funding sought

Outline - Problem State big current or emerging business/market/technology problem Support your statement with some basic facts: statistics, costs analysis, prevalence data Explain why this problem implies a large market opportunity.

Outline - Solution Provide a concise statement of your unique solution to the problem Clarify its fit in the value chain or distribution channels Describe how the company will generate value providing the solution to the problem Stress how the technology will revolutionize the existing technologies or business practices

Outline – Market Opportunity The total size, rate of growth, and purchasing characteristics of the targeted market The market segments, and addressable market for the particular product/technology The target customers and the main stakeholders in this particular market segment, buying process, and how purchase decisions are made

Outline - Competition Analysis of the competitive landscape List of competitive firms and products Competitive advantages of the company’s product

Outline – Company Overview Company's origins, history and funding Overview of the company’s business Industry in general, its size and characteristics Business competence and the chief factors that will account for the company’s success Current status of the company: number of employees, sales and profits (if any), products, facilities, etc Financing history (if any)

Outline – Technology Overview Describe the science behind the business Explain why the technology is novel and proprietary Explain how it will revolutionize existing procedures and processes Provide technical details, but avoid professional jargon Use charts, photos, cartoons and videos to explain the technical concept If the company has already developed its products/services the section should describe them as well

Outline – IP Status Discuss patentability of the technology and the company's freedom to operate in the space List all filed and issued patents Explain existing licensing agreements Give references to you IP attorney

Outline – Business Model Describe here how the business is going to generate revenues Discuss how your business will leverage your competitive advantages and how you make it scaleable Address the issue of capital efficiency. Explain sales and marketing models

Outline - Milestones and Budget Describe what goals the company intends to accomplish as a result of the proposed financing/corporate transaction Present a timeline required to achieve these milestones, and your plan of how you are going to achieve them Present a realistic budget to achieve those goals, and the amount of financing that will be required in the next round

Outline - Management Team Present brief resumes of the key people and their responsibilities Make sure that you portray them as a well- balanced team State the names of brand name companies your team has worked for in the past Mention the Board of Directors and Scientific Advisory Board members, particularly if you have acclaimed individuals among them

Outline - Funding Funding requirements should be based on your realistic budget and milestones Don’t offer any terms of investment deal and valuation Mention other interested investors/corporate partners (if any)