By Bruno GABRIEL, Loan MARCIN and David MESNILDREY By Bruno GABRIEL, Michael GALLEGO, Loan MARCIN and David MESNILDREY

“Start-up's success is 1% your invention, 99% your business skills.”  Creativity  Information Key of success

 Product  Which market niche ?  Price range / Quality / Demographics  Competition  How to differentiate from them ?

 Customer base  Who is your target ?  Location  Financial and administrative aspects  Finance  Alone or not ?

 Knowledge  Intense R&D  Demand  Large and quickly growing market  Industry lifecycle  Young industries  Industry structure  Avoid intensive industries

“A venture is most prone to failure during its first three years of operation - the so-called 'valley of death'. A key to getting through these early years is to avoid the obvious mistakes." – from 'Devising Venture Strategies', Invest-Tech Ltd.

 Focus on market  Make a financial foresight  Build top management team before starting the venture  Make the right decision  In-companies case: Insulate the new venture from main business

 An Effective management team  Venture financing  Decisions based on a clear understanding of the market  Be open-minded  A well-researched business plan  Be a good money manager and remain in control of venture’s books  Passionate entrepreneur about his new venture

 Malaysian owned company  Founded in 1974  Biggest company in Asia

 Let’s go back to the beginning of the 70’  More and more request of oil and gas  Major companies become less influential  Malaysia is dependant of Esso, Shell…  The government wanted to remove this dependancy !

 Lot of research about extensive exploration and drilling offshore  It helps Petronas to develop faster  The country is situated near the Bunka Shelf  It decided in the 80’ to develop natural gas also  Malaysian’s natural gas is exported worldwide

 Cultural aspects  Petronas is a company from Asia, not a European or American one  A lot of contracts were made with asiatic country (Myanmar, Vietnam, Japan…)  The company is known all over the world  Motorsport (main sponsor of BMW)  Education (« universiti Teknologi Petronas »)

Future prospects Cultural aspects Good opportunities Diversification Financial power