What are the options with my Educational Studies Degree? April 18, 2012 John Horn Associate Director, Career Development UBC Career Services

Degree and Career Options Agenda Outcomes+ Three things Brainstorming Options Highlighting Your Value Discussion Questions + Thanks!

Learning Objectives By the end of this workshop, you will be able to… Identify and evaluate non-academic careers in which a graduate degree in Educational Studies can be applied Demonstrate the components of a SUCCESful Value Proposition Discuss the competencies and attitudes required to invent a career

Three Things 1. Know Yourself 2. Make it Sticky 3. Invent Your Future

1. Your Career | Myth and Reality

The Expectation UBC Degree in Educational Studies List of options Job

The Reality Major Selection Volunteering Service Learning Networking Career Opportunities Mentorship Academic Courses Studying Abroad Part-time Job(s)

Five Essential Attitudes 1.Optimism 2.Curiosity 3.Risk-taking 4.Flexibility 5.Persistence

Five Competencies 1. Communication 2. Collaboration 3. Critical Thinking 4. Lifelong Learning 5. Leadership Source: American Management Association (AMA), 2010

Get Hired! Connect Learn 1.What makes you curious? 2.Who does this work? 3.How can you gain experience? Exploring your curiosity

2. A Powerful Value Proposition

What is a Value Proposition? A powerful value proposition should be a “sticky idea” based on the researched knowledge of your audience – if you can create a proverb, you will become a legend!

Six Steps for a Sticky “Pitch” 1.Simple | strip your value proposition down to its core 2.Unexpected | common sense into uncommon sense 3.Concrete | explain your value in terms of human action 4.Credible | let the audience test your idea for themselves 5.Emotional | make people feel something 6.Stories | mentally rehearse a situation before you’re in it Chip and Dan Heath, Made to Stick

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Six Steps for a Sticky “Pitch” 1.Simple | strip your value proposition down to its core 2.Unexpected | common sense into uncommon sense 3.Concrete | explain your value in terms of human action 4.Credible | let the audience test your idea for themselves 5.Emotional | make people feel something 6.Stories | mentally rehearse a situation before you’re in it

What is your idea’s core? Simple | strip your value proposition down to its core Choose | if you remember one thing about me it should be ____________ Example | “Names, names, names” and “THE low-cost airline”

Why are you interesting and how can you surprise me? Unexpected | transform common sense into uncommon sense – Westjet Gap Theory and Schema | make the complex simple, keep your idea mysterious Example | “what do you know about UBC’s Department of Educational Studies?”

How is your proposition real…like life? Concrete | language is abstract, your value proposition shouldn’t be Velcro Theory | David Rubin on why your ideas need lots of “hooks” Example | communicating your value as a small business plan

What makes people believe ideas? Credible | learn from Historians and fill- up on the details Professionalism | dress and behave like the people who work where you want to Example | “…graduate degree from UBC’s Faculty of Education”

How do we get people to care about our ideas? Emotions | bring out the “passion” part of your intersecting talent and passion The Truth| forget abstract themes and share a touching personal account Example | I will make you feel disgusted and inspired

How do you get people to act on your value proposition? Stories | it’s not enough to tell a great story; it must reflect your agenda Be prepared | 4-6 reasons that package your offering relative to the opportunity Example | “This one time, during my field research…” Formula | Mr. Christie’s storytelling tips: CAR C – the context or situation A – the actions you take to address the above R – the results achieved (primary and secondary)

3. Discussion + Next Steps

[INSERT AWESOME DISCUSSION HERE]

Relax

Go from here. Courtesy milos_milosevic

“A Target Rich Environment” To here. Courtesy Bogdun_Sudhitu

Okko_Pyykko from Flickr Look closer.

careers.ubc.ca Be more engaged:

Three Things 1.________________________ 2.________________________ 3.________________________