1. NEOMED TEMPLATE Office of Faculty Development facdev@neomed.edu

2. COLLEGE OF PHARMACY RESIDENT TEACHING CERTIFICATE PROGRAM “MAKING YOUR PRESENTATIONS STICKY” AUGUST 2013

3. MADE TO STICK “Why Some Ideas Survive and Others Die” Heath, Chip, and Heath, Dan. 2007

4. IF IT MOVES AND IT SHOULDN’T, USE DUCT TAPE IF IT SHOULD MOVE AND IT DOESN’T, USE WD-40

5. SESSION OBJECTIVES Attendees will identify the 6 principles of the SUCCESs model. Attendees will evaluate their current/planned teaching practices to see how much/if they incorporate the principal of “stickiness.” Attendees will create examples incorporating some of the principles that they can use in upcoming teaching sessions.

8. SIMPLE Find the core –Prioritize the information –Communicate information in a compact fashion –Use analogies-tie into existing knowledge

9. SIMPLE Exercise: Study the letters on the next slide for 10-15 seconds:

10. J FKFB INAT OUP SNA SAI RS

12. SIMPLE Now study the letters below for 10-15 seconds: JFK FBI NATO UPS NASA IRS

14. UNEXPECTED Use mysteries Identify the knowledge gap –Highlight the need for knowledge –Force a prediction

15. CONCRETE Avoid abstraction and conceptual language Make it as sensory as possible –Simulation –Role play –Tactile

16. USE TO COMPLETE THE FOLLOWING NUMBER SENTENCE: 35 28

17. THINK OF GREEDY GATOR!

18. CREDIBLE See or experience something to believe it Use statistics –comparative visual –Focus on the relationship, not the number

19. “THE CURSE OF KNOWLEDGE” What you already know affects what/how you learn Your expertise (background knowledge) affects how you teach/present Your native language is Expertise-your students don’t speak your language-yet!

20. EMOTION Emotion makes people care – cements concepts Emotion makes things both Unexpected and Concrete – 2 crucial aspects of making your message stick

22. STORIES Ties in to concrete and emotion Why case studies work well Next best thing to actual experience

23. REVIEW OF 6 PRINCIPLES 1. Simple 2. Unexpected 3. Concrete 4. Credible 5. Emotional 6. Stories

24. What statement was made at the beginning of the presentation?

25. SESSION OBJECTIVES Attendees will: identify the 6 principles of the SUCCESs model. evaluate their current/planned teaching practices to see how much/if they incorporate the principal of “stickiness.” create examples incorporating some of the principles that they can use in upcoming teaching sessions.