Review of professional information resources U3039179 Will Jiang.

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Presentation transcript:

Review of professional information resources U Will Jiang

Summary This paper investigated Twitter utilization practiced of the 100 largest nonprofits enterprises in the United State. The authors reviewed new media as an organizational communication and stakeholder engagement literature, then discuss and empirically investigates the central features of organization social media utilization (In the manner of Twitter)

 Main Issues/Theme  The developed newer forms of communication heralded a qualitative change in communicative potential beyond that possible through or website. The advent of social media has opened up even greater possibilities for interpersonal and organizational communication.

Structure Review  According to the key characteristics of genres of discourse about computerization frame work, This article been identified belongs to the genre of ‘Social Theory’ and ‘Analytical Reduction’  Author initiated this report at the new media as an organizational communication and stakeholder engagement literature review. According to Kling (1997), Social theoretical works are not ‘reality transcending’ but they are situation transcending.

Structure Review Intended explore the artifact of social media technologies engendered substantially greater capabilities for collaboration, interactivity and polychromic communication for organization under the circumstance of rapid diffusion of computer mediated communication service.

 Furthermore, the analytical reduction also can applying this article. Author have adopted strictly quantitative social science approach (Kling 1997) of examining 4,655 tweets been sent between specific period by 73 non-profit organization with Twitter accounts then analyze the result by utilizing an original typology of organizational micro-blogging functions.

 The article emphasized the utilization of twitter in non-profit organization as they are heavy reliance on basic informational uses as a lost opportunity for furthering interactive and dialogue with supporters. More specifically, Twitter is rapidly gaining attention from strategic communicators for its ability to enhance communication campaigns (Waters, R, Williams, J). Thereby Twitter been used as a free mediation tool for goal-oriented non-profit organization collecting data and gathering resources. Ultimately, Twitter assisted non-profit organization delivering their services by offering instant and speedy message spreading.

 Kling, R 1994, “all about” computerization: How genre conventions shape non-fiction social analysis. The information Society, 10(3),  Lovejoy. K, Saxton, G, 2012, Information, Community, and Action: How Non profit Organizations Use Social Media. Journal of Computer- Mediated Communication, 17(2012)  Stavrostu, C, Sundar, S, 2012, Does Blogging Empower Women? Exploring the Role of Agency and Community. Journal of Computer- Mediated Communication, 17(2012) (2012)  Williams, J, Waters, R, 2011, Squawking, tweeting, cooing, and hooting: analyzing the communication patterns of government agencies on Twitter  Twitter, n.d. The Faster, simplest way to stay close to everything you care about, Retrieved 10/09/2012https://twitter.com/about  Efron, M, 2011, Information search and retrieval in microblogs. Retrieved 10/09/2012