Non Farm Livelihoods -AP model B. Ravi Shankar, State Project Manager (Non Farm- Livelihoods) SERP, Hyderabad.

Mandal Samakhyas and V.Os plan and implement the various project components – Each Mandal is divided into three Clusters of habitations. – A development professional, called Community Coordinator (CC) is placed in each Cluster. S/he stays in her cluster. –SERP selects and trains them. After completion of training, they are contracted by the MS and are accountable to MS. –M.S responsible for social mobilisation, institution building and funding the microplans of S.H.Gs/V.Os from C.I.F –Micro credit plans are evolved by the S.H.Gs in each village. These plans are funded by their own savings, CIF fund and Bank Linkage. – V.Os responsible for appraising the microplans and recommending them to M.S for financing from C.I.F – V.Os appraise microplans and also finance them from the recycled C.I.F C.B.Os implement the project A.P Federation Model SHGs Thrift and credit activities Monitoring group performance Micro Credit Planning Household inv plans E.C-2 from each S.H.G, 5 Office bearers Strengthening of SHGs Arrange line of credit to the SHGs Social action Village development Marketing and food security Support activists – 3 -5 E.C-2 from each V.O, 5 Office bearers Support to VOs Secure linkage with Govt.Depts. fin institutions, markets Auditing of the groups Micro Finance functions SHGs V.O MMS Z S 200, ,000 Village Organization Mandal Samakhya Zilla Samakhya SELF HELP GROUPS

Human resource support to C.B.Os SHGs V.O MMS On rolls of V.O and paid by V.O V.O bookkeeper – 1 Community activist – 1 Paraprofessionals (3 – 5 youth per village) Vety, Health, Agri, Marketing, Forest Produce, etc. Training support by project On the rolls of M.S 3 Community coordinators/1 mandal coordinator 3 master bookkeepers (1 now) 1 training coordinator ( 3 – 5 community resource persons 10 – 15 members in each group Paid by the SHG Members One bookkeeper for 4 – 5 groups ( 4 – 5 youth/ village)

Impacts of social mobilization – organizing the poor – Participatory identification of poor – Focus on poorest of poor – 97% of rural poor households organized – 1.06 cr women organised into 9.78 lakh S.H.Gs – 34,000 VOs, 1098 MSs (607 self sustaining) and 22 Z.Ss formed – 1,80,000 village level para-professionals working for the S.H.Gs and V.Os and paid by them – 12,000 community resource persons fuelling the social mobilisation process – In the last 5 years 2.1% of the poor are coming out of poverty in the state every year.

SERP’s other sectors Capacity building is constant process – this happens at Village, Mandal, State level- in Institution building, leadership, bookkeeping, health, gender, procurement, insurance, livelihoods. Most of the time by CRPs. SHG bank linkage program cr /yr. [$6.5 bill- $1.7 bill] (Interest subsidy scheme as encouragement for prompt payment, Bank CRPs to help). Rs 3000 cr is the groups own savings. It lends, and recovers. Procurement agriculture and forest products by Community –by Village Level CBOs- Paddy, Pulses, NTFP, Maize etc. – seasonal employment, profits to cbos, savings to farmers, quality culture to the women members, 1250 village level procurement centres, 4 lakh mt. 415 cr this yr. Till dt24.83 lakhs mt, cr to benf lakhs benf. 186cr benf to farmers, 27cr commission to cbo Health-Nutrition centers at CBO level for pregnant and lactating mothers VO -94.7% babies born are above 2.7 kg wt. The Nutrition centres work run on Enterprise Mode. Millennium Development Goals. Insurance- 45 lakhs women have co contributory pension Rs 500/month & 90 lakhs have micro insurance. Gender discrimination- sensitization of community by Gender Resource Groups, court cases, etc. Disability- PWD are formed into groups and financial help, livelihood support, corrective surgeries, pension are extended Community Managed sustainable agriculture- Non pesticide and intensive natural agriculture by poor in the villages- 36x36, SRI cultivation etc – raise in agriculture income, natural products, 17 lakh acres covered till dt. Dairy- Village level procurement centers run by SHG members, Sub block level Procurement centers – reaching 3 lakhs lts Education- Early childhood education – Bridge schools children mainstreamed, Corporate Education for weaker section benefitted. 46 into IIT, 1067 into National Institute of Tech, 4700 into engineering colleges POP strategy 5.7 lakhs are still pop. – intensive strategy- all out support.

5.PROVIDING EMPLOYMENT AS A MEANS TO OVERCOME POVERTY Providing jobs to the poor has been identified as a fastest means to bring poor out of poverty. Few streams have be identified for intervention- Construction sector, Hospitality, Customer Relationship Mgt(Retail sector), Security services, Automobile repairs, Health areas, Textiles, Computers etc. Last year 70,000 wage employment in organised sector were created in the 1 st year it started. More 2.35 lakhs youth are now in organised sector jobs.

Non Farm livelihoods NRLM drought proofing strategy- support village/ mandal level micro enterprises Census mode –all enterprises recorded- address, sector, subsector, person employed, products manufactured, turnover of the unit, and support needed. 12 major Livelihood sectors and 98 subsector have emerged 1.30 lakhs individual, family or group enterprises recorded.

TextilesHandi-crafts Food Products Jewelers Chemical & Mineral Agro/horti Based Forest Based LeatherFisheries Electrical & Electronics ToysOthers HandloomWood Pickles (Veg) Metal Soaps, Surf & Detergents Dal Leaf Plates & Cups Bags, Purses, belts Aquariums making & fish Decorative BulbsSoftPaper Plates GarmentsMetal Pickles (Non veg) StonePaintsSugar CaneTamarindFoot WearSeedling Sound systemWoodTent &supply services PowerloomsArt WorksBakery ItemsGemsAgarbattiPaddy Herbal Products Cobbler Fingerlings Dish servicesLeatherDrama troop Embroidary Clay productsMilk products PearlsCandlesChilli powder Fruits Dry Fish All electrical services ClayOrchestra Lace Work Leather products Range of food products (Swagruha) Imitation jewellary Fire works Garlic paste Bamboo products Net repair TV & VCD repairleather Plastic Wire Bags Zari, ZardojiAli & Hand work Flower Vase Making Hot chips Phenyl &acid Making Haldi powder (turmeric) Cane products Boat making Plaster of paris Mat weaving Bathick Hats Making Puffed rice (murmuralu) Vibuthi VundaluMango jelly Brooms Boat repair Plastic Decorative items Kalamkari Street food vendors Cumcum & Bindi making Chikki making Coconut Products (Door Mats,Ropes, Mattres, Yarn) Jute Products Orugulu(dried vegetables, fruits) Stationary Value added cloth products Cashew Vathula Tayari Computerized EmbroideryNursery razing Sheet Metal Works (Iron, Aluminum & Bronze etc.,) Banjara Cloth worksSalt MakingFeed mixing plants Painting work sareesLamination Blanket making Others MOJOR NON FARM SECTORS & SUBSECTORS

TEXTILES [ 5449 units ]

HANDICRAFTS [4764 units]

FOOD PRODUCTS [3104 units]

JEWELLERY [188 unit] ]

CHEMICAL & MINERAL [ 442 units]

FOREST BASED [3869 units]

LEATHER [463 units]

FISHERIES [642 units]

ELECTRICAL & ELECTRONICS [362 units]

TOYS [174 units]

Support to Non Farm Livelihood units These are existing units in the state of AP. The support required are:- Training in Technical and Management Skills (30%) Infrastructure like buildings, work sheds (15%) Better tools and Machinery (25%) Credit support (40%) Marketing support like sales, branding, packaging (60%) Other support – human resource, tax returns, quality, environment issue etc.

Next 3 yrs way forward Register the enterprises as – Sole proprietary concerns, partnership firms, cooperatives or private Ltd companies Open bank accounts & ensure credit supply Handholding by sector specialist Knowledge partners- NGOs, Private companies with support from govt dept etc. Skill up gradation/ Enterprise trg – Rseti will be used. Marketing help- packing, branding, Market Intelligence etc. Infra help from different departments- Handicrafts, Handlooms, food processing, forest, fisheries etc Draught proofing the poor, create village level wealth, alternative to agriculture, Employment at village level. Employment of 10 lakhs more persons.

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