Dell Storage PS4210 –More powerful iSCSI storage for small-to-medium businesses Problem setup statement Small organizations today have to address demanding workloads such as Microsoft Exchange and VDI but with less staff and budget than large enterprises. Dell delivers enterprise features with simple-to-use, scalable and affordable storage that lets small businesses do more with less. Elevator pitch The Dell Storage PS4210 Series arrays offer next-generation 10GbE storage with increased memory, performance and connectivity options for existing EqualLogic PS4xxx environments, remote offices and small-to-medium datacenters. Hybrid flash arrays can automatically tier data to the most appropriate media (flash SSDs or HDDs) to boost performance while efficiently managing your data center. Target markets Key differentiators Opportunity Why you’ll win Entry-level SANs Sell PS Series/EqualLogic values in context of customer application goals. More powerful, easy to use. Affordable hybrid-flash solutions Remote/branch offices Easy deployments (branch office/departments) Snapshots and Replication Block and File solutions from the same pool Existing PS4xxx customers Next-generation storage with increased memory, performance and connectivity options than previous versions – at low cost Multi-generational capabilities Seamless addition and retirement of arrays Increased performance and connectivity options - Provides up to 6x performance improvement compared to previous generation -with new hybrid flash arrays. Dual 10GbE iSCSI ports Automated tiering and workload balancing-Hybrid-flash arrays migrate data automatically across HDD and SSDs Scale-out capacity and performance-Linear scaling of capacity and performance with each array added to the group Unprecedented Value – offering PS series industry-leading TCO with all-inclusive software functionality. No forklift upgrades. Multi-generational compatibility that allows mix-and-match arrays to build tiered storage Dell Internal Confidential

Dell Storage PS4210 –More powerful iSCSI storage for small-to-medium businesses Identify potential customers Product options 1. Entry-level installations (greenfield) Small businesses, public institutions, government agencies SQL, Exchange or Oracle environments VDI implementations 2. Remote/branch office environments Looking to replicate or backup data to a central data center Adding remote office/branch office 3. Existing PS4xxx customers Customers who are looking for increased performance and connectivity options. Proof points Performance: With the new hybrid array, improved performance of up to 6X 1 over PS4110 and up to 7X 2 over PS4100. IOPS: The PS4210XS arrays provide up to 80,000 IOPS 3 for random read performance. TCO: Lowest TCO over a five year period 4. Resources Dell Storage PS4210 customer presentation Dell EqualLogic SalesEdge Dashboard Dell.com/EqualLogic Dell TechCenter Storage Competitive Dashboard Competitive Talking Points Based on August 2014 Dell performance testing the PS4210XS hybrid-flash arrays and the PS4110XV HDD arrays using IOmeter with 4KB block and 100% random read IOs. Actual performance will vary depending on the workload and drive type Based on August 2014 Dell performance testing the PS4210XS hybrid-flash arrays and the PS4100XV HDD arrays using IOmeter with 4KB block and 100% random read IOs. Actual performance will vary depending on the workload and drive type. Based on August 2014 Dell performance testing the PS4210XS hybrid-flash arrays using IOmeter with 4KB block and 100% random read IOs. Actual performance will vary depending on the workload and drive type. ESG Lab Report, “Dell EqualLogic PS Series Storage and TCO Analysis- Delivering Lasting Value with Streamlined Management and Improved Performance Scalability,” Dell Internal Confidential