THE PHAT BOOTY APPAREL Co. LLC The Sexy Store for Women with More… Eric W Anderson – CEO Contact: thephatbootystore: SKYPE

The Phat Booty Store was developed to give women with the hourglass or Buxom figure with a larger Booty one common place to shop. Our store will supply all of her needs from Tee’s, shorts and pants, nightwear & accessories. This has been a common problem for women with a big booty. We have taken this problem head on and will continue to grow our brand and offerings. We are the answer to Victoria’s Secret while also giving the buxom woman a sense of pride, sexy and belonging. Our retail stores will compete with Victoria’s Secret in certain major cities.

Our Online store Primarily started with the Novelty Tee and Tank, however with the brand offering and customer desire, we have developed our brand into other clothing items and will continue to grow and try new things that our customers want. Currently our items for sale are as follows: (F)=Future

Our business model is simple yet targeted. Our target market and customer facing marketing strategy includes a 38” to 52” women's booty size. (See Phat Booty App) Currently our customers have been online and trade show booths. All nationalities have purchased our products.

Our Phat Booty App will integrate with Instagram, Facebook & Twitter to find our customers which pop up as similar to our 38” to 52” user. We will then use these targeted profiles to ask a unique series of questions to tailor fit their needs to our product offerings, Then serve these products back to them through Facebook ads, & video feeds. This is being built by our Technology partner Yogesh Singh.

Our strategy to build sales is to first open up larger ad strategies with Google adsense and Facebook ads. This will drive standard traffic. Since our market is a multi-ethnic urban community, we will create video content in commercial form and extended video form to market our products and hyper drive traffic to our site and future stores. Perfect larger booties and sexy commercials similar to Victoria's Secret will elevate our sales to plan.

Competition Victoria’s Secret PZI Jeans All Women’s Boutiques Our sales efforts will not displace these companies, however our company will divert their usual customers who shop there because up until now they had no other choice. Our brand recognition, and niche market will create brand loyalty.

Phat Booty Apparel Management Eric Anderson – CEO Driving Force Behind Company. Trained in SCAD, Trained in Life. (Raymond James Financial) Angela Hill – Creative Director Angela Approves all designs, and knows what a woman wants to feel and say before we release the new product to the public Yogesh Sing – IT Director Yogesh, knows code, SEO & App’s. A very important member of the team Our Advisors include Kandy Shu, a twenty year finance advisor and Nick B Caliendo who has 28 years in Apparel & Manufacturing We need: More sales force, A lead seamstress & an Operations Manager

The Phat Booty Store Income Projection Summary & Financial Data Income Category Clothing & Accessories (Web Sales) 16,800,000 50,400,00067,200,000 Clothing & Accessories (Storefront) 1,491,000 1,640,110 1,804,110 Membership Income (Web Sales) 8,820,000 26,460,00035,280,000 Membership Income (Storefront) 861, ,121 1,041,789 Sub Total 27,972,028 79,447, ,325,899 Cost of Goods -2,237,762 -6,355,778 -9,479,330 Total Income 25,734,266 73,091,453 95,846,569

At present, The Phat Booty Apparel Co. is poised to go international through our own website, Instagram, Facebook & Twitter. To date we have proven that this is a desired brand that women want. With assistance of a few good partners we will be able to expand our offerings then focus on our best sellers. Expansion capital will allow us to improve production, rollout our planned marketing program and assemble the team we need to grow sales to plan. Please contact the CEO directly to become a partner in this new brand that will take the world by storm. Thank you for your time. Eric W Anderson