SUBLIMINAL ADVERTISING LEARNING IS FUN!

SUBLIMINAL ADVERTISING A subliminal message is a signal or message embedded in another object, designed to pass below the normal limits of perception. Subliminal techniques have occasionally been used in advertising and propaganda; the purpose, effectiveness and frequency of such techniques is debated.advertisingpropaganda

Eat Popcorn, drink Coca-Cola James Vicary, a market researcher, falsely claimed in 1957 that quickly flashing messages on a movie screen had influenced people to purchase more food and drink.James Vicary Vicary coined the term subliminal advertising and formed the Subliminal Projection Company based on a six-week test in which he flashed the slogans "Drink Coca-Cola" and "Eat popcorn" during a movie for 1/3000 of a second at five-second intervals. Subliminal Projection CompanyCoca-Cola Vicary claimed that during the test, sales of popcorn and Coke in the New Jersey theater where the test was conducted increased 57.5 percent and 18.1 percent respectively.

In 1973, Wilson Bryan Key's book Subliminal Seduction claimed that subliminal techniques were widely used in advertising. The book contributed to a general climate of fear with regard to Orwellian dangers of subliminal messaging.Wilson Bryan KeySubliminal SeductionOrwellian Public concern was sufficient to cause the FCC to hold hearings in 1974, which resulted in a declaration stating that subliminal advertising was "contrary to the public interest", and in the aforementioned ban.

Not to be confused with… Backmasking, an audio technique in which sounds are recorded backwards onto a track that is meant to be played forwards, produces messages that sound like gibberish to the conscious mind.Backmasking

George Bush’s 2000 US Presidential Campaign ad Np4XYhttp:// Np4XY

During the 2000 U.S. presidential campaign, a television ad campaigning for Republican candidate George W. Bush showed words (and parts thereof) scaling from the foreground to the background on a television screen. When the word BUREAUCRATS flashed on the screen, one frame showed only the last part, RATS.2000 U.S. presidential campaign televisioncampaigningRepublicanGeorge W. BushBUREAUCRATS Democrats promptly asked the FCC to look into the matter, but no penalties were ever assessed in the case.Democrats

Damage Control? McDonalds and “Iron Chef” Subliminal Advertising? Tvr8I&mode=related&search= Tvr8I&mode=related&search

Fictional References Comedy Many comedic references feature obvious "subliminal" messages. In an episode of Family Guy, Peter becomes president of a cigarette company which uses commercials in which the character Jerry (an advertiser for the company) randomly pops in and says bluntly, "Smoke." and "Are you smoking yet?” Guy Sprite Commercial

References Np4XYhttp:// Np4XY Xq3m4http:// Xq3m4 Tvr8I&mode=related&search= Tvr8I&mode=related&search ertisinghttp://en.wikipedia.org/wiki/Subliminal_adv ertising