Digital Terminology

Bitmap A representation consisting of rows and columns of dots of a graphic image stored in computer memory. To display a bitmap image, the dots are converted to pixels.

Pixel The small squares or units that combine together to form a digital image on a display screen

Resolution The image quality

RGB- stands for Red, Green and Blue. In web design and design for computer monitors, colours are defined in terms of a combination of these three basic additive colours. CMYK- the abbreviation for cyan (C), magenta (M), yellow (Y), and black (K). It is the colours used in a four colour printing process.

PPI- (Pixels per inch) A unit for measuring resolution in digital imagery. DPI- (Dots per inch) A unit of measurement of image quality for printers.

Vector Graphic Vector graphic- a graphic made up of mathematically defined curves and line segments called vectors. Vector graphics can be edited by moving and resizing either the entire graphic or the lines and segments that compose the graphic. These graphics are enlarged and reduced with no loss of resolution.

Typography the study and process of typefaces; how to select, arrange, and use them in general.