1 Communication within INSPIRE Approach and step #1 +

Communication within INSPIRE Background London Meeting, October 2014 Discussion on communication Action 66 - „Prepare an overview of possible communication topics, audiences, channels and plans” EEA took the initiative for a deeper look 2

Communication within INSPIRE Challenges: INSPIRE implementation is a highly complex and heterogenous process Communication happens at all levels all the time Communication is subjectiv  Abstraction and classification of communication processes 3

Communication within INSPIRE Scope #1 MIG Perspective 1.Where is communication relevant for INSPIRE implementation? 2.Where communication needs further support to be effective in this regard? 3.Where the MIG (T/P) can actually offer support? 4

Communication within INSPIRE Scope #2 Issue 1.Is kind of common and not individual Common pattern in several countries? 2.Which is of relevance/significance Presents risk for implementation? 3.How to solve? Can MIG T/P provide any common support for this issue? 5

What I hope to get from you! 6

Communication within INSPIRE Framework: 7 Issues due to communication Communication processes INSPIRE Needs Communication issues relevant for MIG T/P

Communication within INSPIRE Current status: 8 Communication issues relevant for MIG T/P Subject of discussion today Feedback from implementers needed Proposal how to continue and involve MIG 12/03/2015

Communication within INSPIRE 9 Communication processes INSPIRE Needs Model/Classification of conditions for successful implementation and use of INSPIRE for framing the communication processes!!! e.g. Awareness-Top-Level Management The function of communication related to this need e.g. Inform top-level management on financial needs, legal obligation and benefits of INSPIRE

Communication within INSPIRE 10 Communication issues relevant for MIG T/P Issues due to communication Selection of issues by Member states related to agreed INSPIRE needs (scope of today) Where communication is presenting an risk to the INSPIRE? Final selection (next slides) - Based on the reported issues

Communication within INSPIRE Before we are going to the content.. The INSPIRE needs are for framing! We need your feedback for this study! Via discussion Via structured feedback on the communication processes and the issues you see related to them! 11

Communication within INSPIRE 12

INSPIRE Needs Tier 1 13 INSPIRE need AwarenessBudgetKnowledgeHuman resourcesToolsUsage What is required for successful INSPIRE implementation?

INSPIRE Needs Tier 2 14 INSPIRE need Awareness ImplementersTop-level managementUsersMedia

Communication within INSPIRE 15 INSPIRE Need INSPIRE Need description Communication requirements Awareness - Media Media has the function of the information multiplier and to reach out to stakeholder groups which are more challenging to reach (e.g. top level management, economy, academia). For that awareness of the media is needed in order to distribute highly aggregated news and information about INSPIRE to stakeholder communities beyond the sphere of the typical public sector institution. to transfer knowledge about the availability of spatial data; to transfer knowledge on benefits; to trigger media to report about SDI and to distribute news on SDI;

INSPIRE Needs Tier 2 16 INSPIRE need Budget available OrganisationInitial set-upMaintanence Human ressources

INSPIRE Needs Tier 2 17 INSPIRE need Knowledge TrainingLearning on the jobExchangeDocumentation

INSPIRE Needs Tier 2 18 INSPIRE need Tools LegalOrganisationImplementationUsage/Integration

INSPIRE Needs Tier 2 19 INSPIRE need Usage & User uptake Academic sectorEconomy sectorPublic sector

How to proceed? #1 20 INSPIRE needs and associated communication processes will be published Link will be shared on Red-Mine To do for you! Thanks! 1.Give feedback and let us know which processes you see as most critical! 2.Report issues in these areas!

How to proceed? #2 21 With a range of issues from your side we can look for pattern, analyse and come back to the MIG with the results for further decision How to collect your feedback best? Online – Survey? To whom? Feedback directly in Goggle-Doc?

22 Muchas gracias!