Create Your Own Spoof Ad

The 8 Steps to Creating Spoof Ads Communication Objective Target Audience Format Develop the Concept The Visual The Headline The Copy Mistakes to Avoid

Communication Objective This is the most important step It sets the stage to develop the entire ad The key element “What is your message?” Example: Eating Rutabagas is Cruel! Your entire ad should focus on this objective

Target Audience Who is the message for? What age group? Or demographic? Examples: children, teens, high income earners, athletes, etc.

Format Poster Flyer Newspaper ad Pamphlet Magazine

Develop the Concept The main idea to express in the ad Good concepts can be used in other similar ads The concept includes the Heading (title), the visual (picture) and the copy (other text)

The Visual Should be interesting Should be relevant Should be at least half of the space used for the ad

The Headline Keep it short, sweet and to the point so people will read it Make it memorable so it will stick in people’s minds Example: “Just Do It!” - from Nike ads

The Copy Copy is other words on the page to further explain things in or about the ad It may include facts or definitions It may be the main point you are trying to get across

Mistakes to Avoid Avoid clutter – less is more Avoid chaos and confusions – keep it simple Keep the message clear – people shouldn’t have to guess what it is about NEVER have spelling mistakes – they will become the focus of the ad and take away from your objective