CITY OF CLEARWATER Communications Survey Public Communications Department 2004

RANDOM SAMPLING CONDUCTED by PMG ASSOCIATES

400 Respondents Random Sampling AGE (26% is 60+)

GENDER 400 Respondents Random Sampling

VOTERS

RACE

LOCATION

OPINION STATISTICS

Clearwater Feels … Interested in Keeping Informed89.7% Receive Good Information 70.0% Values Cooperation & Dialogue 67.5% Customer Service Oriented70.2% Redevelopment Communications57.5%

How Clearwater Receives Information TV News78.0% Daily Newspaper75.0% Weekly Newspaper17.5% Word of Mouth17.0% Radio 13.0% C-VIEW % C-NEWS Ad10.8%

Newspaper Usage 80.5% St. Petersburg Times 4.0% Tampa Tribune 4.0% Tampa Tribune 3.5% Both 3.5% Both 12.0% Neither

C-NEWS Advertisement 53.7% of Respondents Have Seen the C-NEWS Ad Of these, Residents Read C-NEWS Almost Always/Often63.5% Sometimes29.6% Rarely/Never 6.9%

Cable Access 92.2% Subscribe to Cable 6.5% Have Satellite Dishes Cable Providers Bright House 90.7% Knology 9.3%

C-VIEW % Regularly Watch C-VIEW 34.8% Regularly Watch C-VIEW 57.0% Do Not Regularly Watch 57.0% Do Not Regularly Watch 42.9% Could Identify C-VIEW’s Name or Channel Number 42.9% Could Identify C-VIEW’s Name or Channel Number 49.5% Are Satisfied w/ C-VIEW Programs 49.5% Are Satisfied w/ C-VIEW Programs

C-VIEW Programs 56.4% City Council Meetings 47.4% BlueLine CPD 41.7% C-NEWS 30.1% City Talk 26.3% Focal Point 24.4% Clearwater Matters

C-VIEW Programs 23.1% Special Council Meetings 19.9% Works in Progress 18.6% Community Devel Board 11.5% Downtown Devel Board 8.3% Municipal Code Board 8.3% Municipal Code Board

City Info Sources Television News89.5% Daily Newspaper 78.2% Utility Bill Stuffer 36.7% C-NEWS Ad29.3% Weekly Newspaper28.5%

City Info Sources Radio28.0% C-VIEW % Website10.4% Public Meetings 2.5% Neighborhood Program 2.0%

Internet Access 62.7% Have Web Service at Home [59.4% in 2003 & 48% in 2001] 6.7% of those w/o Internet Service Access it at a Library or Other Location

Internet Access 32.3% Regularly Access City Website 50.0% Don’t Regularly Access Website 41.5% Website Satisfaction 54.6% Easy Website Navigation

If Available, Would It Be Used? Rec Program Registration 59.6% Requests for Service56.2% Historical Crime Data 45.4% Police Reports/Violations 36.2%

If Available, Would It Be Used? Projects Near My Home35.8% Submit Building Permit34.2% View Previous Meetings27.7% Event & News s 9.6%

Online Services Awareness Utility Bill Payment73.5% Public Records Search 59.6% Parking Ticket Payment50.0% Newsletter Sign Up 41.5%

Online Services Awareness Building Permit Search34.2% Online Mini-Poll34.2% Active Police Call Viewing 31.9%

Public Input Participation in One Year Vote in City Election83.0% Use Website or Mini-Poll27.7% Attend Neighborhood Mtg25.5% Attend Crime Watch Mtg13.0% Complete Online Survey10.0%

Public Input Participation in One Year Attend Other Public Mtg 8.8% Call a City Official 7.0% Attend a Council Meeting 6.5% a City Official 4.0%

Public Input Participation in One Year Write a Newspaper Editor 3.5% Attend a Board Meeting 3.0% Write a City Official 3.0% Call a Live C-VIEW Show 0.6%

Emergency Notification 75.2% Emergency Notification 75.2% Emergency Notification Sign Up 45.8% Non-Emergency Notification 45.8% Non-Emergency Notification Sign Up

Emergency Notification Notification Preferences …. 78.4% Home Phone 28.2% 7.0% Cell Phone 7.0% Cell Phone 1.3% Pager 1.3% Pager

Customer Service 38.8% Called a City Dept in Of Those …. 93.5% Were Treated Courteously 71.0% Felt Problem Resolved Quickly

Annual Report Calendar 46.5% Received a 2004 Annual Report Calendar 79.0% of Those Kept it Throughout the Year NOTE: St. Petersburg Times Circulation of 46,900

What Can We Do To Improve Communication? Send More Letters & Mailings Send More Letters & Mailings Improve/Market Current Newsletters Improve/Market Current Newsletters Place More Info in Newspapers, TV, & Radio Place More Info in Newspapers, TV, & Radio

Post More Info on Website Post More Info on Website Contact Citizens by Phone Contact Citizens by Phone Communicate by Communicate by What Can We Do To Improve Communication?

CONCLUSIONS

Conclusions Importance of Media Relations Importance of Media Relations C-NEWS Great Investment C-NEWS Great Investment Success of Annual Report Success of Annual Report C-VIEW Program Analysis C-VIEW Program Analysis Review of Website Review of Website

THANK YOU! Public Communications Department