Art ‘Round Town An Outdoor Juried Sculpture Exhibit

Agenda  How to Get Started  How to Build Community Support  Working with City Council  Funding  Challenges  Do’s and Don’ts  Highlights of Saugatuck’s Art ‘Round Town

How to Get Started Establish Objectives Sell Concept Interview Other Programs Document Research

Establish Objectives  What are You Trying to Accomplish  Recognition for Community  Enhance Art Reputation  Tourism  Benefit Residents  Attract New Artists  Expand Another Activity  Other

Sell Concept  Talk to:  City Manager  Key Council Members  Art Club  Key Gallery Owners  Local Sculpture Artists  CVB, DDA, Chamber  Would They be Supportive?  Ideas  Concerns

Interview  Need to do Your Homework  Talk to Other Communities  Need to Ask Lots of Questions  What Works  What doesn’t  Finding Artists  Jury  Problems  Solutions  Strategies  Funding  How does Their Strategy Fit with Yours?

Document Research  Pick the “Best of the Best”  Learn from others  Cherry-pick ideas  Your Plan should be Unique to your Community

Building Community Support Build Consensus Build Your Plan

Build Consensus  Talk to:  Gallery Owners  Local Sculpture Artists  Art Club  Other Non-profits  Local Business Associations  Citizens  Understand and Address Their Issues and Concern  Adjust Strategy if Appropriate

Build Your Plan  Specific Strategy  Marketing  Timing  Committee  Council Participation  Community Participation  Publicity

Working with City Council Council Participation Locations

Council Participation  Keep Council (or sponsor) Updated  Obtain Commitments  Responsibilities  Insurance  Public Works  Money  Awards  Council Resolution  Continuing Support

Locations  Art on Public Land  Agreement on locations  Protection  Guards  Plantings  Access  Lighting

Funding Sources City Council Grants Other Funding Sources

City Council  Financial Commitment  Seed Money  One-time or Continuing  Awards  In-kind Support  Public Works  Plantings  Insurance  Pads

Grants  Local Art Councils  MCACA  Considerations  Qualifications  Grant Deadlines  Grant Responsibilities

Other Funding Sources  DDA/CVB  Art Club  Private Donations  Sales  Corporate Matching Grants

Challenges Artists Gallery Owners Funding Sculpture Selection Installation

Artists  Identifying Artists  Selling Concept  Why They Should Participate  What Your Community Offers  Prestige  Publicity  Exposure  Representation  Money  Networking

Gallery Owners  Fear of Taking Away Sales  Sharing Artist List  Participation on Opening Day  Representation  Acknowledging Leads

Funding  Finding the Seed Money  Getting the “Grant”  Continuing Funding Sources

Sculpture Selection  Professional Jury  Establish Standards, I.e.  Midwest Environment  Public Display  Family Oriented Community  Criteria  Follow Jury Recommendations  Keep Politics OUT of Process

Installation  Find a Good Coordinator  Reusable Resources  Locations  Pads  Signs  Coordination  Moving Sculptures OUT- IN  Heavy Equipment  Artist Installation Assistance

Strategies for Success Artist Participation Community Participation Publicity

Artist Participation  Cater to Artists  Help With Installation  Feed Them  House Them  Entertain Them  Opportunities for Dollars  Mayor’s Award  People’s Choice  Other  Diversity

Community Participation  Secure Participation by Others  Gallery Openings  Other Merchants  Restaurants  Residents  Opening Day: Artist Appreciation  Opening Gala  Sculpture Sales

Publicity  Local Papers  Artist’s Hometown Papers  Regional Papers  Magazines  Brochure  Website  Links to Other Venues in Community

Do’s and Don’ts Strategies for Success

Do’s  Take Good Care of Artists  Get Your State Representatives Involved  Document EVERYTHING  Keep Council Updated  Involve Community  Start Small  Adjust Strategy  Network, Network, Network

Don’t  Allow Others to Select Art  Allow Exhibit to Become Political  Create Too Many Rules  Ignore Artists  Get Discouraged

Q & A

Highlights of Saugatuck’s Art ‘Round Town 2006 Exhibit