Company factsheet May 2010 Experian is the leading global information services company, providing data and analytical tools. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to manage their credit relationships and protect against identity theft. Balanced portfolio: Experian is almost twice the size of its nearest competitor, with a broader range of services and a truly global reach. Its diverse and balanced portfolio of capabilities and geographies provides protection against market fluctuations, as well as significant competitive advantage in meeting the needs of multinational clients. Investing for growth: Experian is continuing to drive growth through investment in new geographical and vertical markets and product innovation. Emerging markets, such as Brazil and Asia Pacific, now account for nearly 20% of total revenue. The company maintains a strong position in financial services (36% of total revenue), but has diversified into other verticals such as the public sector, telecommunications and utilities. Products developed over the last five years account for more than 20% of total revenue. Market Information: Experian is listed on the London Stock Exchange (since October 2006) and is a FTSE 100 constituent. Market sectors: Experian’s key markets are financial services, retail, telecommunications, automotive and the public sector. Experian also has a large and growing consumer business through its freecreditscore.com brand in the US and CreditExpert in the UK. Clients: The company has over 100,000 clients, including many of the world’s leading brands, with none accounting for more than 1% of total revenue. Management: Chairman: John Peace Chief Financial Officer: Paul Brooks Chief Executive Officer: Don Robert Chief Operating Officer: Chris Callero Global Scale: employs 15,000 in 40 countries, supporting clients in over 90 countries. Global continuing sales and EBIT only Growth at constant exchange rates and for continuing activities EBIT margin excluding FARES FY06 and FY07 sales and EBIT adjusted to exclude MetaReward. FY06, FY07, FY08, FY09 and FY10 sales and EBIT adjusted to exclude UK account processing, FY07 and FY08 sales and EBIT adjusted to exclude Loyalty Solutions, FY08 and FY09 sales and EBIT adjusted to exclude French transaction processing activities and other smaller discontinuing activities, FY10 sales and EBIT exclude small discontinuing activities EBIT Margin

Credit Services helps organisations to acquire new customers for credit products, to predict and manage credit risk and to reduce their exposure to bad debt and fraud. How: –Experian maintains large databases that hold the credit application and repayment histories on approx 500 million consumers and 40 million businesses worldwide. –The company operates 16 consumer and 12 business credit bureaux around the world. Decision Analytics enables organisations with large customer bases to manage and automate large volumes of day-to-day decisions. Experian delivers these services in over 60 countries. How: –International banks, utility companies and public service providers rely on Experian’s predictive tools and sophisticated software to control decision-making at all points of contact with customers. Experian has 30 years’ expertise in modelling and delivers over 300 scorecards each year. –Key services include credit analytics (eg scores), decision support software and fraud prevention tools. –Experian’s decision analytics often provide a method of entry into new geographic market s. Marketing Services helps clients target and engage customers effectively, using the most appropriate channel and message, while delivering improved return on investment. How: –Clients are provided with the data and analytical insight to create better performing customer segments and the technology to execute relevant communications across a variety of channels. –Experian supports these offerings with market-leading digital services and by maintaining extensive geographic, demographic and lifestyle information on consumers and businesses. Interactive enables consumers to manage and protect their personal credit files, as well as to make more informed purchasing decisions. How: –Consumer Direct, through brands such as Freecreditscore.com in the US and CreditExpert in the UK, is the market leader in providing consumers with access to their credit report, together with their credit score and tools for preventing identity theft. –Lead generation connects businesses with consumers over the internet by enabling consumers to make more informed purchasing decisions. Contacts: James Russell, Public Relations Director, Experian: +44 (0) Finsbury: +44 (0) Revenue by Business Line Revenue by Geography Global continuing revenue to 31 March 2010 restated to exclude French transaction processing activities Experian’s principal business lines are characterised by their market-leading positions, high barriers to entry, global reach and potential for long-term growth.