Indiana HTC Academy January 28-30, 2008 Craig Schroeder Senior Associate Home Town Competitiveness OVERVIEW

2 Strategic Partnership with Indiana Heartland Center for Leadership Development

3 HTC Across Nebraska

4 HTC Across the Country

5 Focus on Critical Issues  Generational Wealth Transfer  Historical Youth Out-Migration Trends  Loss of Farms, Industry and Small Businesses  Erosion of Leadership Capacity

6 Four Key Pillars… Leaders Donors Entrepreneurs Young People

7 Framework for Effective and Sustainable Rural Community and Economic Development

8 The Future is Here: building a new hometown spirit in rural America

9 Please insert Kellogg HTC video from: Set video to play automatically when this slide is presented.

10 Elements of the HTC Strategy Assessment Strategy Development Outcomes Technical Assistance Training Orientation

11 Community Resource Team HTC Resource Team HTC Structure Local Steering Committee Charitable GivingLeadershipEntrepreneurshipYouth Teens Young Adults Site CoachSite Coordinator Working Group

12 Entrepreneurship

13 Entrepreneurship Expected Outcomes Increased entrepreneurial development Increased public sector entrepreneurship New jobs and wealth being created More current businesses retained and growing

14 Case Study – Valley County Nebraska

15 Valley County Chronology… 1999 – No Game Plan or Program 2000 – Economic Development Board - Staffing Proposed 2001 – Tax Support Passed 2002 – Joined HTC - Focused Development Goals - Moved Towards Entrepreneurship 2004 – Hired a Business Coach 2006 – Area Resource Team Established

16 Bottom Line Results… 73 New Businesses 10 Expansions, 21 Transitions 332 New Full-Time Jobs $90 Million New Investment Retail Sales Up 20% vs. 18% Statewide Per Capita Income Up 22% vs. 9% Population Gain 3% (first in 70 years)

17 Charitable Assets

19 Charitable Assets Expected Outcomes Community-based endowed assets Greater knowledge of charitable giving tools Grants awarded to strategic activities

Examples of Strategic Grants Non-Traditional Scholarships High-quality Affordable Day Care Microenterprise Loan Program Build Leadership with a Purpose Retaining and Recruiting Volunteers Value-added Curriculum for K-12 School

21 Leadership

22 Leadership Expected Outcomes Increased diversity in community leadership Enhanced leadership knowledge and skills More volunteer engagement in community More people willing to run for public office

23 Case Study Stuart-Atkinson, NE Strengthening Local Leadership

24 Background Stuart — Population 680 Atkinson — Population 1244 Eight Miles Apart

25 HomeTown Leadership Institute Started in 2004 to Diversify and Refresh Leadership Pool

26 Participants — 27 Ages — 16 to 60

27 Program Nine 1-Day Seminars September - May

28 As a Result… 60% Will Increase Volunteer Hours 59% Expect to Run for Public Office 100% Will Increase Donations 100% Report Increased Confidence about Attracting New Residents High School Students Now Teaching Adults

29 Young People

30 Youth & Teens Expected outcomes Greater youth involvement with community Entrepreneurship classes/hands-on learning Stronger school-community partnerships Increased number planning to return/stay

31 Young Adults Expected outcomes Champions group recruited and involved Linkages: Leadership and Entrepreneurship Stronger, sustained connections with alumni Increased number of young adults returning

32 Survey Questions Cambridge Pop. 1,041 McCook Pop. 7,994 Columbus Pop. 20,971 Garden County Pop. 2,292 All Surveys N=2,153 Rate your community (1-10) Interested in owning your own business in the future? 47%41%43%51% 41% Have a business right now? 17%9%7%19% 14% Picture yourself living in the area in the future? 47%48%49% 52% HTC Teen Survey Results

EntrepreneurShip Investigation (4-H ESI)

34 Thinking Outside the Box Retreat

35 Welcome Back Home Exercise

Norfolk Area Recruiters 36 Over 30 Families in 3 Years

37 The Power of Leverage Leaders Donors Entrepreneurs Young People