1 One-Stop-Science-Shop InnovationTOUR Take your own ride! Innovation needs Future Position Milestones back from future Ideas to realize the future Business challenges Evaluation of ideas The innovation team GameMap for innovation © 2010 DTU and IPU – and

2 One-Stop-Science-Shop InnovationTOUR Background and purpose One-Stop-Science-Shop is a 3 year project, funded by the Danish Research and Innovation Council. The project partners include DTU, Technical University of Denmark, Industrial Match Making Secretariat IPU, an independent consulting and innovation company, located at DTU KU, University of Copenhagen, Innovation Unit The purpose of the project is to develop and test methods and tools to support innovation, primarily in small and medium companies, with special emphasis on utilization of research based knowledge, in collaboration between universities and companies The methods and tools have been developed and tested in collaboration with more than 15 Technology Jumpers, who have been carried through individually designed workshop programs and Innovation projects. This is the basis for the present InnovationTOUR concept Innovation is an individual and iterative process involving many skills and uncertainties. However, from the Technology Jumper activities is concluded, that a general innovation process can be established The InnovationTOUR concept covers the process with major stages to pass – not in all details, but as a systematic set-off of innovation activities in a proper business context © 2010 DTU and IPU – and

3 One-Stop-Science-Shop InnovationTOUR Guidelines for Innovation Café activities The InnovationTOUR concept is designed to systematically support the start-up process of innovation – from business challenges to an overall, first level GameMap for innovation The process involves a number of stages, see the cover figure, each supported by specially developed tools, which are aimed to be self explanatory and immediate to use with space to fill out your own results Even if the figure indicate a straight forward process, iterations may be necessary with some stages being of special relevance for individual companies You can work with the InnovationTOUR concept in 2 ways (select your preferred tour) : 1.Testing the process and tools ending with a Innovation GameMap for your case/company 2.Discussing the concept including the process, stages and related tools The One-Stop-Science-Shop Instructors will advise you in your InnovationTOUR and collect your experiences In both situations you should end up with useful innovation perspectives and ideas for further work An Innovation Handbook for a more detailed and throughout innovation process with additional tools will be available later this year For further information, please contact Jørgen Jørgensen, or Jens Lønholdt, InnovationTOUR © 2010 DTU and IPU – and

4 One-Stop-Science-Shop Business challenges Define your challenges and needs – fill out the matrix Evaluate Situation What are your main challenges? Need for Innovation What should be your new competitive edges? Business Organization Market Services ……. Technologies Key competences Products Production ……. © 2010 DTU and IPU – and

5 One-Stop-Science-Shop Innovation needs Define your direction and ambitions and formulate your specific innovation goals Technological Innovation New technologies, products or services in known markets Radical Innovation New ideas on new products or services in new combinations Incremental Innovation Evolution based on present technologies, services and markets Market Innovation New markets for technologies, products or modified services © 2010 DTU and IPU – and

6 One-Stop-Science-Shop Future position Define your future direction and competitive edges ”The future can be shaped within a window of opportunities. It is the most important task for top management to formulate strategic goals, which can support development of the desired future” Torben Bo Jansen, Director, Danish Institute for Applied Future Research Basis for existence: Value for stakeholders Branding Etc. Your parameters: Competitive edges: Competences Differentiation Niches Knowledge networks Etc. Your parameters: Strategic window of opportunities © 2010 DTU and IPU and Headings of your press release year +3: ____________________ ____________________ ____________________ ____________________ ____________________

7 One-Stop-Science-Shop Milestones back from the future Backcasting: The most important passages on the your way back from the future Mn M1 M2 Consider yourself being out in the future. You have reached your future position. Now define the Milestones to pass back to present. The Milestones will be references for definition and initiation of innovation projects bringing you from present situation out in your desired future position Examples of Milestones: Marketing in place New services ready New products developed New technologies tested Competences in place Company culture in place Innovation projects initiated Ideas for future position decided Future position defined Innovation ambitions in place Business challenges defined Your Milestones: © 2010 DTU and IPU – and

8 One-Stop-Science-Shop Ideas to realize the future Be creative – brain storm on ideas and create your Idea Table Creativity is the process of generating ideas Innovation is the process of utilizing ideas for creating operational results Achieve Avoid Short termFuture Idea Table Idea Generate ideas for the most important performance parameters, services, technologies, etc. for your future © 2010 DTU and IPU – and

9 One-Stop-Science-Shop Evaluation of ideas Create a screening matrix, define your understanding of compatibility and attractiveness and evaluate your ideas 9 High Best ideas Medium Second best ideas Low Medium Second best ideas Low Compatibility Attractiveness Compatibility of ideas with your strategies, visions, goals, resources, image, needs, etc. Attractiveness of ideas for example uniqueness, simplicity, easy to implement, difficult to copy, etc. © 2010 DTU and IPU – and

10 One-Stop-Science-Shop The innovation team Check your internal resources and needs for external support compared to the key roles necessary during the innovation process 1. Unclear start Key roles Creative people Experts for evaluation Innovation manager 2. Structured project Key roles Development staff Experts for sparring Development manager 3. Concepts developed Key roles Development staff Experts for test Implementation Manager 4. Operational results © 2010 DTU and IPU – and

11 One-Stop-Science-Shop GameMap for innovation Summarize your innovationTOUR Insert highlights from previous tools, carry out SWOT analysis and define innovation projects to pass milestones out in the future 11 Future position Basis for existence: Competitive edges: Strategic framework Business challenges: Innovation needs: Innovation projects to be initiated: Milestones back from the future: SWOT Analysis Strengths: Weaknesses: Opportunities: Threats: Key persons for innovation Internal: External: © 2010 DTU and IPU – and