1. SEMINAR ON STRATEGIC MANAGEMENT
TIRANA
26-27 JUNE 2003
Topic 1 - SWOT Analysis

2. Topic 1 SWOT Analysis
Strategic planning
Mission and objectives of an NSI
Current situation: SWOT Analysis
Exercise: SWOT analysis for your NSI

3. The Moves We Make To Get From
What is Strategy?
Its purpose is to “Close the Gap”
between
Strategy
Present State
Desired State
Where We Want To Be
Where We Are Now
The Moves We Make To Get From

4. What is strategic management?
“A set of managerial decisions and actions that determines the long-run performance of an organisation” (Robbins & Coulter, Management - 7th edition, Prentice Hall, 2002.)
Strategy has a long-run timeframe.
Reflects the mission (or purpose) of the organisation
Identifies major objectives and how to achieve them
Change is incremental and iterative
Plan, Implement, Evaluate ...

5. Stands the tests of time skills we have available
Good Strategy: 7 R’s
Results
Gets us where we want to
be - with measurable
performance
Responsive
To changes along the
way - tweaking
Resilient
Stands the tests of time
& changes/obstacles
met along the way
Revisable
Avoids premature
lock-in
GOOD
STRATEGY
The 7 R‘s
Relevant
Geared to the business
we wish to be in
& customer needs
Resourceable
In terms of resources &
skills we have available
OR can acquire
Radiant
Shared goals &
buy-in by
workforce

6. Strategic Alignment – 9 S’s
Structure
How people are
organized to do the work
Sensing
How the organisation
scans its environment
(SWOT)
Systems
Information: how it is
created, stored, shared
Shared Values
Values espoused &
practiced in the
organisation
Strategy
Mission & goals
of the organisation
Style
Culture - how the
organisation is led
Skills
Competencies and
skills needed to run the
organisation efficiently
Sending
Delivery system of
the organisation
Staff
The type of people
who work in
the organisation

7. Role of SWOT Analysis in Strategic Planning
Identifying the factors which will shape the corporate strategy.

8. Mission and objectives of an NSI (1)
Complex operating environment
National users of statistics (customers / stakeholders)
Role of NSI in democratic system
- information about performance of government
- Information for society
International users and comparisons
International standards (UN, EU, IMF etc.)
Legal / institutional basis for an NSI
Principles and Core Values (independence, objectivity, statistical confidentiality, etc.)

9. Mission and objectives of an NSI (2)
Delivery of existing statistics
Meeting new expectations
- New surveys
- Faster results
- Information society (publication on www)
Standards
- Technical - classifications etc.
- Customer service
- Quality control (TQM)
Ensuring role of the NSI is recognised
- UN fundamental principles
- Gaining support for allocation of resources: Finance, Personnel, Technology

10. Internal resources: Strengths and Weaknesses
Some items for consideration:
Staff
- Technical Skills, Knowledge, Competencies, Experience, Commitment, Loyalty
Financial resources
Use of information technology
Legal / institutional status of the NSI
Strengths or Weaknesses?

11. External environment: Opportunities and Threats
Some items for consideration:
Public service rules - finance, recruitment, etc
Media coverage of statistics
Competitors - Are there other producers of statistics?
Survey respondents
Information Technology
International contacts (EU, other NSIs, etc.)
Opportunities or Threats?

12. Topic 1 - Exercise:
Please make a preliminary SWOT analysis for your office. Please include 2-3 items under each heading in the Matrix below