Tourism Research

Measurement of Visitor Expenditure

JTB:06/2006 Measurement of Visitor Expenditure in Jamaica Method: –exit surveys. Procedure: –questionnaire administered by interviewers –data collected: for one week each month, throughout the year, at the two international both airports, and at the cruise ship piers when there are calls. –Sampling unit is “head of the party”

JTB:06/2006 Measurement of Visitor Expenditure in Jamaica Expenditure category: –accommodation: Room, Food –Food & beverage outside accommodation: restaurant, nightclubs –entertainment: attractions, sports –transportation: taxi, car rental, air (inland), transfer, other

JTB:06/2006 Measurement of Visitor Expenditure in Jamaica Expenditure category: –shopping: in-bond, clothing, straw products & beads, wooden articles, other craft. –Miscellaneous expenses

JTB:06/2006 Measurement of Visitor Expenditure in Jamaica Important Issues: –questionnaire design: Sequencing, Key questions - length of stay, party size, currency Control - Q6 G Package information Q.4 –Controlling bias –editing/coding - use of additional information, treatment of commissions and international airfare.

JTB:06/2006 Measurement of Visitor Expenditure in Jamaica Important Issues: –Data analysis Accumulate - expenditure, number of persons, person-nights Compute three measures - amount per person, amount per person per night, the average length of stay. Check for bias in sample Do various distributions & cross tabulations Estimate gross expenditure = N*Exp/person/night*l

JTB:06/2006 Measurement of Visitor Expenditure in Jamaica Important Issues: –Estimating Cruise Passenger Expenditure Expenditure Categories:- Food & beverage, attractions, transportation, shopping, other. Estimate computed - ‘amount per person’ –treatment of : pre-paid tours percentage of passengers not disembarking

Measurement of Visitor Expenditure in Jamaica Summary of Findings

JTB:06/2006 Visitor Expenditure: 2005 Total Expenditure, US$1,545 million

JTB:06/2006 Distribution of Visitor Expenditure: 2005 All Accommodations

JTB:06/2006 Distribution of Visitor Expenditure:2005 All Hotels

JTB:06/2006 Distribution of Visitor Expenditure:2005 All-Inclusive Hotels

JTB:06/2006 Distribution of Visitor Expenditure:2005 EP Hotels

JTB:06/2006 Average Expenditure Per Person Per Night by Month

JTB:06/2006 Expenditure By Package/Non-Package Tour

JTB:06/2006 Ave. Expenditure per person per night by Length of Stay

JTB:06/2006 Ave. Expenditure per person per night by Purpose of Visit

JTB:06/2006 Ave. Expenditure per person per night by Area of Stay

JTB:06/2006 Expenditure By First and Repeat Visitors

JTB:06/2006 Ave. Expenditure per person by Country of Origin

JTB:06/2006 Ave. Expenditure per person per night by Country of Origin

JTB:06/2006 Ave. Expenditure per person by Type of Accommodation

JTB:06/2006 Ave. Expenditure per person per night by Type of Accommodation

JTB:06/2006 Distribution of Stopover Expenditure 2005 Average Expenditure per Stopover Visitor per day US$103.51