Think… We have been talking a lot about segmentation… why is this principle so important? What is the outcome if this effort is successful? What would.

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Presentation transcript:

Think… We have been talking a lot about segmentation… why is this principle so important? What is the outcome if this effort is successful? What would be the difference between segmentation and MASS marketing? When would this be used?

NOT Zipskinny.com (we do NOT whine about partners) Teams: Corey & CameronBrandon & Paige JJ & Taylor ETrevor & Jared Andrew & CourtneyTaylor M & Ja’Kobe Freddy & HeatherAriel & Greg Dre & Cole Anfernee & Lori Jalen & Dakota Pick three cities/zips and compare them Pick out the “lowest” and “highest” Write a paragraph (compare/contrast) based on those two areas’ possible spending trends. (to turn in as a grade)

segmentation 1. demographics 1. demographics 2. geographics 3. psychographics 4. behavioral characteristics

2. geographics Based on WHERE people live Local- think small, independent restaurant State- think political campaigns Regional- think banks, food manufacturers National, Global- think Pepsico, Nike

3. Physchographics Based on people with similar attitudes, interests, opinions, and lifestyles (how people spend their money, personality traits, and motivation) Demographics + psychographics = customer profile (think soccer moms who are into green and organic) Health, green, fitness, interest groups…. Blahblah…

4. Behavioral characteristics Loyalty- 80/20 rule Most teenagers- $50/month on entertainment Teenage girls- spend 15% more on music than boys (= more music marketing toward girls??) Internet info (online product review, online promotion)

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PROJECT FOR TEST GRADE! With your partner Pick a profile Cut out a human shape (life-sized); name him or her; He/she needs a face Cut out pictures/ads that might apply to that particular profile (need 20)