New Technologies, New Relationships: Harnessing the Power of New Media Sherry Brownrigg, President Kennedy Brownrigg Group

Fulton Sheen…

Change is constant… R=1http:// R=1

The Consumer becomes the “Prosumer”… internet portable mp3 player radio television cell phone 70% of us use two or media at once convergence

The Internet… The media platform that has revolutionized the way we consume media 73% of the U.S. population uses the internet on a regular basis Primary information hub Destinations vs. “surfing” the internet Converged with other media platforms Web 2.0

Who’s on-line?

Facebook facts… About 20 million new users join every month. The majority of FB users are between the ages of 15 – 24. The fastest growing category of users in the U.S. is women 35 – 44. Families using it as prime way to stay in-touch. Provides a new way to connect with interests. Companies/causes find a new way to connect with customers/clients.

Facebook penetration… RankCountryLatest Population figureNo. of Facebook Users% Facebook penetration 1Iceland320,500150, % 2Norway4,813,0001,937, % 3Denmark5,511,4512,109, % 4Canada33,618,00011,556, % 5UK61,612,30017,540, % 6Chile16,895,0004,480, % 7 Hong Kong 7,008,9001,755, % 8Australia 21,730,255 5,409, % 9Sweden9,264,0002,139, % 10 Singapore4,839,4001,096, % 11Luxembourg491,700100, % 12Belgium10,741,0002,190, % 13Finland5,332,0291,051, % 14USA306,227,00059,977, % 15Switzerland7,705,8001,407, %

Twitter… Micro-blogging social network Grew by 965% in the past year Still represents only 10% of those who use the internet on a regular basis Popularity driven by celebrities