Chapter 15 Retailing

Retailing is…. all the activities involved in the sale of products to final consumers. Changing in terms of power/size relationships

Retail Issues Location MerchandiseAssortment Atmosphere CustomerService

Ownership Level of Service Product Assortment Price Classification of Retail Operations

Classification of Ownership Independent Retailers Independent Retailers Chain Stores Franchises Owned by a single person or partnership and not part of a larger retail institution Owned and operated as a group by a single organization The right to operate a business or sell a product

Full Service Self Service Discount storesExclusive storesFactory outlets Warehouse clubs Level of Service

Product Assortment Breadth and Depth How many lines? How many items?

Gross Margin Gross Margin Price The amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted.

Assort-mentPrice Gross Margin Broad Narrow Broad Med-Narrow Medium Med-Broad Broad Med-Narrow Narrow Mod-High Moderate Mod High Moderate Mod Low Mod Lo-low Low-very low Low Low-High Mod High High Low Mod High Low Mod Low Low Low-High Type of Retailer Specialty Store Supermarket Convenience Store Drugstore Full-line Discounter Specialty Discounter Warehouse Clubs Off-price Retailer Restaurant ServiceLevel Mod Hi-High High Low Low-Mod Mod-Low Low Low-High Department Store Types of Stores and Their Characteristics

Automatic Vending Direct Retailing Direct Marketing Electronic Retailing Non-store Retailing

Product and Trade Name Franchising Dealer agrees to sell products provided by a manufacturer or wholesaler. Dealer agrees to sell products provided by a manufacturer or wholesaler. Business Format Franchising Business Format Franchising An ongoing business relationship between a franchiser and a franchisee. Franchising

New Developments in Retailing Interactivity M-Commerce Pop-up shops Store in a Store