Traditional Media Or How I Learned to Stop Worrying and Love the News Kelley Freeman Communications Associate Secular Student

Slides:

Advertisements

Similar presentations

WORKING WITH THE MEDIA on your Cool Cities Campaign.

Advertisements

Working with the Media Getting More Media Attention For Your Chapter By: Kelly Loussedes Director of Public Relations February 8, 2006.

NAHU Media Relations Award Criteria The Key for a Successful Media Campaign Presented by Kelly Loussedes Director of Public Affairs National Association.

Telling Your Story Through the Media

WASHINGTON, DC 2013 Getting Quoted in the News Prepared by Arlyn G. Riskind National Communication Association

1. 2 Getting Started » Appoint a Director of Public Relations › Not a Committee › Responsibility is Key › Set Expectations - CT Freemasons Newspaper -

Andrew J. Chávez NMSBA - Master Board Member Candidate 2012 NMSBA Leadership Retreat.

1 Report to the Nation Webinar: Making the National Report Local Wednesday, Jan. 9, 2013.

Council Members as Public Figures The Fine Art of Media Relations Presentation by George Affleck and Jeremy Dunn Curve Communications Group.

An Advocacy Guide Women Thrive Worldwide 1 Communicating with the Media Women Thrive Worldwide Advocacy Tools & Resources.

Media Advocacy Ellen Andrews December 18, 2003 Hispanic Health Council.

Preparing Fact Sheets, Media Advisories, Media Kits, and Pitches Chapter 6.

1 Speeches and Meetings Week 4. 2 Speeches, meetings and news conferences Speeches and news conferences make a difference –Public opinion –Credibility.

Public Relations Initiatives of Rotary Clubs Shyamashree Sen RC Calcutta Metro City DGN, R.I. District 3291.

BROADCAST MEDIA INTERVIEWING APAMSA Leadership Development Module.

Don't Strike Out: How to Pitch a Story to Your Local Media Jove Oliver RESULTS International Conference.

The Nuts & Bolts of Organizing on Campus: Social Media & Public Relations.

The Press Release Paul Clarke Nonprofit Resource Center February 23, 2011 Essentials for Media Relations.

Public Relations Training

Chapter 18.  Avoid a journalistic dead end  Reporters often ▪ Receive tons of government reports ▪ Attend meetings with strict agenda ▪ Leaving little.

© 2013 Shepherd. All rights reserved. Any duplication, reproduction or usage of this document or any portion thereof without the written consent from Shepherd.

Public Relations 101 May 21, Understand how media operates to maximize success Build positive relationships with reporters Understand what’s newsworthy.

Lesson 11.6 – Press Releases Copyright © 2014 by Sports Career Consulting, LLC.

Catch and Release The art of the successful News Release.

4.03 Publicity. How Media Relations Work Term  media relations: cultivating positive relationships with media personalities that facilitate an organization.

Media Relations for COUNTY SUPERINTENDENTS Communications Tools for School Leaders.

Team and Program Sustainability. Why Recruitment? Minimum of people per team More Human Resources = More significance presence on campus = More possibilities.

Media Relations An Introduction Lands Advisory Board Tewanee Consulting Group.

Our American Story: Influencing Media and Policymakers Through Personal Stories Erik Stegman and Katie Peters Half in Ten Campaign CAP Action Fund.

April 14, 2011 Public Relations: Effectively Utilizing the Media to Promote Your Resort Jessica VanPernis, Northstar-at-Tahoe Resort.

Celebrating 50 years of Wilderness: Media Training, January 2014 Shenandoah Wilderness, Virginia.

Working Effectively with the Media – Part 1 Gary Beaumont, University of Illinois Sara Brewster, Easter Seals Inc. Deborah Danuser, National AgrAbility.

Using the Media. Direct strategy, not a “media strategy” Media is not a method for winning Media alone will not determine outcome.

Copyright © 2014 by The University of Kansas Meeting the Media.

Media Relations Media relations basics Terminology What makes news? What makes the media tick? How to get your news out Beyond news releases and.

Marketing Your AAA/ADRC on a Shoestring Budget. Outside Looking In What do you see when you approach your building? What do you see and feel in your reception.

CHAPTERCHAPTER 15 Radio, Television, and the Web.

News Releases This multimedia product and its contents are protected under copyright law. The following are prohibited by law: Any public performance or.

Using media for advocacy Mainstream media. Media Radio Television Newspapers Magazines Internet.

Working With the Media As a Public School Administrator © Dr. Katy Herbold, Southern Utah University.

College of Public Health and Human Sciences Communication and Outreach Presenter: Craig Mossbaek Date: August 23, 2013 Public Health Policy Institute.

CREATING FAVORABLE IMPRESSIONS Publicity/Public Relations and Press Releases.

Communication jef training days June internal communication 1.regular meetings a)EB meetings b)keep in touch with the members 2. group.

ROOTS 1+2 Advocacy Toolkit ROOTS 1+2 Advocacy toolkit

© Copyright, Debbie Leven, 2013 PR for Startups – 12 Tips by Debbie Leven PR Coach.

Public Relations and Jostens Personal Yearbook Pages™ Using Public Relations and Personal Yearbook Pages to promote your school’s yearbook program.

Media Relations Jeanne Comerford Public Affairs Specialist USDA Natural Resources Conservation Service.

Interstitials Leverage the PBS brand and connect PBS to education and to teacher professional development. Use the “language of education.” Have compelling.

Illinois Action for Children Media 101: Making the Press Work for You.

Preparing Press Releases. What’s a press release? A written summary or update to make the media aware of your activities.

OCLC Online Computer Library Center 1 Media Planning and Outreach.

Writing better press releases Helping journalists to help you.

Chapter 7 Press Releases. Project 7 Objectives Identify the press release audience Select suitable subjects for press releases Organize content for a.

BROUGHT TO YOU BY:. INCREASE YOUR PRESS OUTREACH BOTH LOCALLY & BEYOND.

144 DRAFT PROGRAMME ADVOCACY COURSE DAY 3 SESSION 9 Creating the message Quiz 5 Creating the message SESSION 10 Working with the media (1) Website development.

Promoting an Academy to the Media, Parents, Students and Others.

Talking to the Media About Your Work by Amy Conner, Managing Editor of Publications Southwest Center for Environmental Research and Policy (SCERP)

Pick a topic, event or activity that you want the media to cover.

Digital Images / Write Copy CUFIMA01A Produce And Manipulate Digital Images CUFWRT05A Write Content And/Or Copy Week 4.

Managing Information Outside Organizations. Managing in Crisis Situation Handling / controlling Company Crisis – Limca – Cocacola – Maruti Handling Company.

Media Relations 201 National 4-H Council Dec. 6, 2011.

Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Chapter Ten: Public Relations Tactics This multimedia product and its contents are protected.

Jorge Alday Introduction to Media Communications 41 st Union World Conference on Lung Health Berlin - November 2010.

PART II CHAPTER 23 PUBLIC RELATIONS. PUBLIC RELATIONS SPECIALISTS Work with customers, employees, and media Also consult with civic & professional groups,

Press Releases SHARING NEWSWORTHY INFORMATION. Bad News…  Read the article from the Economist and discuss following questions with a neighbor:  What.

How to Write a Press Release. What is a Press Release? A factual announcement sent to the media to be used as a news item. Sent by businesses, organizations,

Marketing and Promotion Athens Workshop Community Learning Ambassadors 13 th March 2014.

Successfully “pitching” a letter-to-the-editor op-ed, or article

Types of Promotion 1. Public Relations.

Meeting the Media.

Presentation transcript:

Traditional Media Or How I Learned to Stop Worrying and Love the News Kelley Freeman Communications Associate Secular Student

Why do traditional media? To get eyes on your group, duh. Get your group in searches Political legitimacy!

How do you get media attention? Be newsworthy. Target the correct outlets. Have a compelling message. PREPARE. Deliver it properly!

So, what’s newsworthy? Host creative events. Partner with other organizations. Offer counter-intuitive points of view. Be first.

What outlets? Right region. Right audience. Right beat. Use your relationships! Campus > Local > Blogs? > National

Compelling message, what? You have a story, but you have to…

PREPARE Come up with talking points, quotes. Do mock interviews. Stay on message. Consider objections. Don’t get distracted.

Deliver what now? Follow guidelines for submission! Be timely. Be polite. Follow up!

Okay, yeah, but how get media? Letters to the Editor Press Releases! Media Advisory Statements Right time, right place

We just sent a letter… Feel strongly about an issue. Correcting a misconception Want people to take specific action. Influence public opinion/policy. Honoring an anniversary.

Wait, what kind of letter? Opinionated! Timely. Speak on behalf of your group. Reflect your community. End with an invitation.

Stop the presses! Pre-written, pre-packaged, ready to go article! Announces breaking news. Objective, with opinions as quotes. Sent early in the week, early in the day. Plain text, proper format

Format! WE HAVE SO MANY SAMPLE PRESS RELEASES FOR YOU

Media Advisory One page sheet. Alerts reporters to an upcoming event. Make it easy for reporters to quickly figure out the details. Essentially an invitation.

Statements Written in first person. People already know the story – you’re giving your commentary. Make every sentence count. Include contact information.

Regardless, follow up! Don’t ask if they got it. “Did you have any questions?” Opportunity to pitch your story to real live human! Take their advice.

Right time, right place. Sometimes, that’s all it takes.

Kelley Freeman Communications Associate Secular Student