Fact 1: You can buy a Coca-Cola virtually anywhere in the World. Even in developing countries.
Fact 2: 1 in 7 children in developing counties die before their 5th birthday.
Diarrhea-Related Dehydration Still a Top-Killer of Children in Developing World 8 Over 1.5 million children still dying from diarrhoea-related illness each year More children die from diarrhea related illness than Malaria, HIV/AIDS and Measles combined
No real progress in the last 25 years Fact 3:
Why the Emphasis on ORS? MDG # 4 - Time is Running Out! Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5 innovation needed Mortality dropped 1.8% per year ( ) Mortality must decrease 10.5% per year to reach goal incremental improvement