Member 1. Xaysomphet Norasingh 2. Phouvieng Phongsa 3. Sysangkom Khotnhotha 4. Khamsonevanh Phutdavong 5. Phothasone Thongkhamhoungheuang.

Slides:

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Presentation transcript:

Member 1. Xaysomphet Norasingh 2. Phouvieng Phongsa 3. Sysangkom Khotnhotha 4. Khamsonevanh Phutdavong 5. Phothasone Thongkhamhoungheuang

New Market Entry for Coffee

Existing Exporter and Producer to new Market Chinese market – new behavior trend

To obtain at least 1 contract end of 2012

o Comparative advantages o Supply surplus o New trend of coffee demand in China o Geographic benefit – border, land, climate (production capacity)

o Demand trend o Huge Population and consumption o Low cost of transportation o Border sharing o Bilateral trade agreement

o Gate way and trade hub to other countries and in China o More visitors visited previous CA Xpo o Big event organizer and high profile leadership attend/visit event o Attractive treatment

o Year of establishment 5 years o Sales volume – 5,000 Tones o Turn over – Less than 2% o Capital investment – US$200,000 o Number of employees: 30 o Product ISO o Plantation size: 30 hrc

Pre- ExpoDuring ExpoPost Expo SME selectionAttend Press releaseFollow up clients Space booking/surveyProduct sample giving outCorresponding guests Booth design/constructionNetworking dinner Logistic arrangementObservation and survey Promotion plan - printingAttend seminar Training SMEVisit potential clients Press releaseVisit country’s market Advertising Product-prototype

Prepare company profile Newspaper TV spot Advertising on Newspaper Brochures Public Relation Press release Sampling Demonstration Testing coffee spot at site

Pre- Expo MayJunJulAugSepOctNovDec SME selection Space booking/survey Booth design/construction Logistic arrangement Promotion plan - printing Training SME Press release Advertising and PR Product-prototype During Expo Attend Press release Product sample giving out Networking dinner Observation and survey Attend seminar Visit potential clients Visit country’s market Post Expo Follow up clients Corresponding guests

Pre- ExpoDuring ExpoPost Expo SME selectionAttend Press releaseFollow up clients Space booking/surveyProduct sample giving outCorresponding guests Booth design/constructionNetworking dinner Logistic arrangementObservation and survey Promotion plan - printingAttend seminar Training SMEVisit potential clients Press releaseVisit country’s market Advertising Product-prototype US$30,000 (Companies) + Donors… Government + TDF US$1,500

Thank you