Marketing - 2014 Taste Test Results. Salsa Store: Target Product: Market Pantry Medium Chunky Salsa Price: $2.39.

Slides:

Advertisements

Similar presentations

Advertisements

AD IT UP An example. Author –Who created this message? –Include the product being sold as well as the company in charge (sometimes these are different.

Imperial Valley Discovery Zone “Inquiry Learning in Science” Classification Using Physical Properties 2-PS1-1 prepack IVDZ Hello boys and girls, Before.

Day 8 Problem Solving. Chocolates at the candy store cost $6.00 per dozen. How much does one candy cost? Round your answer to the nearest cent. Solution:

Unique Foods Describing Food. 5 Senses See: It looks terrific. Smell: It smells terrible / wonderful. Taste: It tastes …. Touch: It is soft / hard / chewy.

Meal Planning. Time Management  Organize the kitchen  Assemble the ingredients and equipment before beginning  Work on several items at the same time.

Lemon Lime Soda Presented by: Jessica Behnke and Christina Williams.

CHILI TASTE OFF by Darleane Lucero. The Taste Test.

Brilliant Five Justin Hammon Jonah Hontos Mohit Nayyar Jacob Johnson Sebastian Jimenez Or maybe four. Or three.

Product Strategy Pertemuan 15 Matakuliah: J0114/Manajemen Pemasaran Tahun: 2008.

DESCRIPTION THE FIVE SENSES By Kirk Kalloo. We experience our world through our five senses They are: SIGHT HEARING SMELL TASTE TOUCH.

Valentine’s Day By Anson. What is Valentine’s Day? Valentine’s Day is a holiday for loving. It is also for exchanging cards. Valentine’s Day has a lot.

Chocolate Chip Cookies to eat or not to eat? Problem Are Chocolate Chip Cookies good for your health?

Sinead Cullen. What is Smart Shirts? Educational t-shirts for pre/primary school children. Helps to identify the alphabet, shapes and numbers. Fun imagery.

 Most important visual piece of marketing for your company  Creates a positive powerful first impression  Promotes brand recognition  Conveys company.

Food Poisoning Foods from animals, raw foods, and unwashed vegetables, can all contain germs that cause food poisoning. The most likely source is food.

Name brand vs. Store brand Name brand- mass produced, marketed, and distributed nationwide by a large company Name brand- mass produced, marketed, and.

Chapter 30 and 31.  Overseeing the ______ and _____________ of new products  Benefits to us? New and improved products on the market More choices to.

Objective 8.01 Summarize wise food selection practices.

Grocery Shopping Tips Grocery List Making a list helps save time and money. Put your list in some type or organized manner to save time. Add items.

Create Your Own Candy Bar Contest By:Cianna Eastern, Evelyn Shankle, and Justin Hackley.

Food Flavors & Quality.

Furniture Coatings in Europe: A Survey of Customer Satisfaction “None of the four biggest suppliers is the same, either in the needs of their customers.

Make it with Meat. Introduction to Stoddart’s Lucy Husband Sales & Marketing Director.

Business Management/ Entrepreneurship Class Field Trip 2012 All rights reserved Carol Arcomano 2012.

By Jennifer Hill. Private – Label brands, also called store brands, house brands, or own brands, are products developed by retailers. In many cases, retailers.

“Products are made in the factory, but brands are created in the mind.” -Walter Landor (Brand designer; designed the Coca-Cola script)

Candy City 零嘴小城市零嘴小城市. H a v e y o u e v e r e a t e n T a i w a n ’ s t r a d i t i o n a l c a n d y ? Let me show you!

A Survey of Kwangju city housewives' rice consumption pattern Chonnam National University Park, Jun-Keun Jang, Duk-Ki Yoon, Hyeon-Mi

Product Graham crackers – Topped with Hershey’s Kisses Candies Marshmallow Ingredients – 52 HERSHEY’S Kisses Brand Candies – 26 Large Marshmallows – 26.

2013 CANDY or MEDICINE.

What does your Label say about Your Brand. The Importance of Your Label Package Designs have just 3 seconds and 15 feet for packages to catch a consumer’s.

Cheez-It vs. Cheese Nips

Evan Ensign. What is it?  Chocolate  Carmel  Few Nuts  In the form of a hunk.

The Chocolate Chip Cookie Survey By: Kaitlyn Cloud and Skyler Sullivan.

Grocery Store Layout Power Alley-located just inside the door, filled with specials. Caution: some of them may not be specials Power of the Perimeter-around.

Marketing Horticulture Products. Advertising and Displaying Horticulture Products.

ILoveStroopwaf els.com ® fresh gourmet stroopwafels Product Presentation.

MINERAL WATER. What is the most important factor when you buy mineral water? 20% 10% 20% 10% 20% Price Composition Content of CO2 Packaging Brand Taste.

Create a Candy Bar Ryan Beran. Product Information The Laffy Bar™ – A 5” long, 1.5” wide, ¾ “ tall candy bar – Made from Laffy Taffy Skittles Laffy Taffy.

Our Five Senses Seeing Hearing Touching Tasting Smelling.

By Asha Miss.S. * 1.Product * 1. McCain and are well known national brands in Canada * 2.because everything is all natural and all the same from Canada.

Caramel Dough Kristen Eskildsen. The Product Caramel and cookie dough covered in chocolate Normal candy bar size Packaged in a gold wrapper Awesome tasting!

Rocks: How to identify them. Classifying Rocks When we look at rocks we use the following things to help us classify them Mineral Composition Color Texture.

Personal Preferences Family/Culture Peer Pressure Advertising Marketing.

THE NAME HARIBO HANS RIEGEL BONN Company that produces candy

Ninja Fruities Michelle Greenland Period 2. What is Ninja Fruities? Healthy Cereal Makes it a fun way to eat cereal For ages 8-13 and for both genders.

Everybody Wants to Work in Marketing! March 23, 2007.

Marketing Logos. In the center of this logo two people are enjoying a Tostito chip with a bowl of salsa. This logo conveys an idea of people connecting.

Spring 2010 Shanelle Hoehn. Category Assessment Sp 2010Walmart/6thTargetHarps/FstSqrAldiWlgrns/ SchlTotal # of SKUs % of category 40.38%19.23%59.62%9.62%1.92%100.

Rolling Spokes Natasha Herron: Tamara Tuttle: Patrick Hale:

Consumer Decision Making

Comparison/Contrast Organization

The Official Breakfast of IHOP

Marketing Concept & Mix

Snack Takeover Think of a new candy bar, chip or cracker that you would enjoy eating. Explain how the seven marketing functions will be defined relating.

Principles of Marketing

The Marketing Mix and SWOT Analysis of….

The Five Senses Ban Atto.

PowerPoint Credit: Ban Atto

التسعير الفصل الرابع عشر.

FIVE SENSES CHART GINGERBREAD HOUSE.

III. Meal Appeal Foods not only need to taste

STORE MANAGER RESPONSIBILITIES.

Meal Planning for the Family

My 5 Senses Touch Sight Taste Smell Hear

Classification Using Physical Properties

Depreciation of Assets

Presentation transcript:

Marketing Taste Test Results

Salsa Store: Target Product: Market Pantry Medium Chunky Salsa Price: $2.39

Salsa Store: Target Product: Tostitos Medium Chunky Salsa Price: $2.99

Packaging and Taste Test Station

Survey Results - Salsa Which product tastes better? 3-6 (Tostitos) Which is more appealing in color/size/shape? 2-4 (Tostitos) Which has better texture? 2-6 (Tostitos)

Survey Results - Salsa Which smells better? 4-4 (tied) Which do you feel is more expensive? 1-8 (Tostitos) Which do you feel is the brand name? 3-6 (Tostitos)

Survey Results - Salsa Which one looks more appetizing? 1-7 (Tostitos) Does the taste really differ between generic and name brand? 5-4 (yes)

Survey Results - Salsa Would you purchase either of these products? 9-0 (yes) Which one? 1-7 (Tostitos) Does packaging make a difference? 3-6 (no)

Animal Crackers Store: Target Product: Market Pantry Pink & White Fudge Animal Cookies Price: $1.54

Animal Crackers Store: Target Product: Keebler Animal Cookies - Fully Frosted Shortbread Animal Shapes Price: $2.78

Packaging and Taste Test Station

Survey Results-Cookies Which product tastes better? 6-4 (Market Pantry) Which is more appealing in color/size/shape? 7-3 (Market Pantry) Which has better texture? 6-4 (Market Pantry)

Survey Results-Cookies Which smells better? 4-4 (tied) Which do you feel is more expensive? 6-4 (Market Pantry) Which do you feel is the brand name? 6-4 (Market Pantry)

Survey Results-Cookies Which one looks more appetizing? 6-3 (Market Pantry) Does the taste really differ between generic and name brand? 7-3 (yes)

Survey Results-Cookies Would you purchase either of these products? 8-2 (yes) Which one? 5-6 (Keebler) Does packaging make a difference? 5-5 (tied)

Candy Store: Target Product: Market Pantry Super Sour Buddies Chewy Candy Price: $1.00

Candy Store: Target Product: Sour Patch Kids Price: $1.79

Packaging and Taste Test Station

Survey Results-Candy Which product tastes better? 5-5 (tied) Which is more appealing in color/size/shape? 2-8 (Sour Patch) Which has better texture? 3-7 (Sour Patch)

Survey Results-Candy Which smells better? 2-7 (Sour Patch) Which do you feel is more expensive? 2-8 (Sour Patch) Which do you feel is the name brand? 2-8 (Sour Patch)

Survey Results-Candy Which one looks more appetizing? 3-7 (Sour Patch) Does the taste really differ between generic and brand name? 8-2 (yes)

Survey Results-Candy Would you purchase either of these products? 9-1 (yes) If so, which one? 2-5 (Sour Patch) Does packaging make a difference? 7-3 (yes)