Lesson 1 Objectives: Understanding Advertising You will learn: How professionals have persuaded people to buy through advertising. You will be able to; Demonstrate understanding of manipulation and persuasion techniques.

Persuasion The act of causing people to do or believe something.

Manipulation To manage or influence skilfully, especially in an unfair manner.

What is the purpose of an advertisement?

How do advertisers manipulate you?

Manipulation tools Guilt: How could you let this happen? (Charity adverts) Intimidation: Used mainly by the media and politics. Not ethical for adverts. Can be found used by market traders. Appeal to Ego: Cars, technology, job sights, lottery, celebrity endorsed brands, fashion. Fear: Vitamins, pharmaceuticals, public information. Gardening (weed killer) Curiosity: Buy me, try me products. Our desire to be liked: Beauty, scents, fashion, trips, cars. Love: Kleenex, mortgages, phones, matchmakers, food.

Where else have you experienced persuasion or manipulation being used?

List 5 things that you have been persuaded or manipulated to buy or do in the last four weeks.

How many of those things did you really want?

List 5 things that you have been persuaded or manipulated to buy or do in the last four weeks. How many of those things did you really want? How were you persuaded or manipulated?

List 5 things that you have been persuaded or manipulated to buy or do in the last four weeks. How many of those things did you really want? How were you persuaded or manipulated? If you didn’t really want any of the things you listed, why did you do it/buy it?

Task: Improvise a drama that demonstrates a situation where someone is manipulated or persuaded to buy or do something. Consider the following: Guilt Intimidation Appeal to Ego Fear Curiosity Our desire to be liked Love

Lesson 2 Objectives: You will learn to devise using a storyboard. You will present your ideas to a company panel.

The Brief. You are to promote one of the following products through a 30 second film advertisement: A packet of mints. An apple. A pair of shoes. You will need to decide how you will persuade or manipulate a film audience into buying the product. Task. Mind map What is the product? Who is the target audience? What is the message that the target audience would respond to? What persuasive words would the target audience respond to? What images would the target audience respond to?

Task. Discuss your ideas, then create a storyboard that show the key moments and images of your advertisement idea. Think about the following: Guilt Intimidation Appeal to Ego Fear Curiosity Our desire to be liked Love Write details of picture/frame Draw details of key moment. 1. A smiley face

Lesson 3 Objectives: To develop story and characters from the storyboards To interpret the assignment through drama. To challenge ideas and contribute ideas sensitively To work as a group to put together a short script To communicate a message.

Task: Using the chosen storyboard write a script for the advertisement and rehearse it. Make changes as necessary. Things to consider: What is the message? Who are the characters? Is there a story? Are any slogans or product words spoken? Do you intend to have a voice over? The use of product and other props by actors. The placement of the product throughout.

Lesson 4 Objectives: To understand the needs of an audience through the medium of film. Understand camera angle terms and plan how they will be applied in the assignment. To understand basic film set terms.

Camera shots and Angles Extreme long shot Long shot Medium shot Close-Up Extreme Close-Up Bird’s Eye view High Angle Low Angle Eye Level Oblique/Canted Angle Clapperboard

Task: Using the script and the storyboard, check the white balance and lighting then block out scenes. Things to consider: The message Where is it taking place? Art work, still images, font. Are any slogans or product words spoken? Do you intend to have a voice over? Use of product and other props by actors. The camera angles and shots. The placement of the product throughout.

Lesson 5 Objectives: To consider language and imagery in promoting a product through film. Use persuasive language and imagery to promote a product. To communicate a convincing character using words, movement and gesture To think of and apply different ideas to enhance a performance

What words do you need to use to promote your product? Are there any words or phrases that you should repeat or say in a particular way? Task 1: Rehearse and make any final changes to the script and technical plans. Task 2: To film your advertisements as planned.

Scene/Take In OutDescriptionComment 1/ Close-up of apple Don’t use 1/ Close-up of apple Use for opening and closing shot. Log sheet Time/position of film in camera Scene number/ Take number (Also marked on a clapperboard ) Clip content description Instructions for editing.

Lesson 6 Objectives: To promote a product through film. To understand communication through film and recognise successful films from the assignment. To evaluate your own work and the work of others.

Evaluation I can make constructive comments on my own and other people’s performances I can make connections between class drama and other types of acting I can use the appropriate terminology when reviewing performances I can write about my own contribution to the work done in class