Korea Partnership Meeting 26 October 2007 Seoul

0930 – 0950Registration and refreshments 0950 – 0955Welcome and introduction by Dr Ian Simm, Director British Council Korea 0955 – 1005Market updates over the past 6 months by Seungeun Chang, Assistant Director British Council Korea 1005 – 1045Status and strategy of the internationalisation of Korean Higher Education by Dr Pilnam Yi, University Policy Division, Korean Ministry of Education and Human Resources 1045 – 1110Case studies: Internationalisation of Korean universities by Ms Jeany Hyejean Sung, Director, Office of External Affairs, Sookmyung Womens University 1110 – 1210Panel presentations: Education UK marketing in Korea from agents perspectives 1210 – 1220Round- up & next step 1220 – 1300Sandwich lunch 1300Walk to the Lotte Hotel, Korea UK Institutional Partnership Building Seminar venue

Working with agents

Viral marketing

Bill Rammells PMI Export Mission to Korea, May 2007 Calls included meeting with the Education Vice Minister, CREDU (Koreas largest private e- learning and lifelong learning corporation, part of Samsung); press interviews; Korean Council for University Education, KCUE (UUK equivalent); University Presidents roundtable; KRIVET (national vocational training agency); ending with a speech at Korea University to academics and students. The Minister led a delegation of 5 HE Vice Chancellors plus a senior lecturer, 4 College Principals and the Vice Chair of English UK.

The British Council will strengthen its existing work in supporting partnerships through: Increased opportunities for match-making between appropriate institutions Increased focus on identifying and targeting UK alumni within Korean institutions, to provide them with support to act as ambassadors for UK education -> Korean faculty alumni reception (Sep 07) HE workshop in partnership with KAIE, to identify partners (Oct 07) FE college visit & workshop to Korea, in collaboration with KCCE, to identify partners (April 08) Developing a policy dialogue seminar, as part of the East Asia regional PMI2 symposia programme, to focus on international research collaboration as a driver for the internationalisation of universities (tentatively planned for spring 08) Bill Rammells visit – follow up action

MoE Higher Education Study Visit to UK A follow up to Ministerial visit in May UK- Korea policy level dialogue 2-8 September Officials from the MoE and KCUE on higher education a one-week programme including sessions with the British Council, DIUS, HEFCE, QAA and visits to leading UK universities (Warwick, Swansea) Will lead to PMI2 Symposia scheduled in early 2008

Korea Partnership Market intelligence available on the Country Partnership website: - Contact list of local schools - Profiles of agents - Profiles of local institutions (Junior Colleges) - Ranking of local universities (i.e. KCUE, ChungAng Ilbo) - List of local university/courses taught in English

Korea Partnership New services/ offers to Korea Partners: - Academic lectures - Access to your Korean alumni data - FE outward mission and workshop - HE outward mission (in the future)

The 6th Korea Partnership Meeting 29 April 2008 British Council London Thank you /.