Who Will Be Watching What?: The Keys to the New Audiovisual Era Presented by: Borja Perez Vice President Telemundo Digital Media Next#1 El repte de la.

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Presentation transcript:

Who Will Be Watching What?: The Keys to the New Audiovisual Era Presented by: Borja Perez Vice President Telemundo Digital Media Next#1 El repte de la triple pantalla Continguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma

Who Will Be Watching What?: The Keys to the New Audiovisual Era Presented by: Borja Perez Vice President Telemundo Digital Media Mesa redonda: ¿Quién mirará qué? Las claves de la nueva era audiovisual

Who Will Be Watching What?: The Keys to the New Audiovisual Era Presented by: Borja Perez Vice President Telemundo Digital Media

Knowing Your Audience Understanding Audience is the Key to Unlocking User Behavior Internal Research - Web Analytics - Conexión Cultural - Segmentation Study External Research/Trends - Industry Trend - Marketing Trends - New Technology

Top Trends  TV/Web Evolution - TV to Web and Web to TV Drivers  Customization - Infotainment, allows for 360 ° with TV  Behavioral Targeting

Multi-Screen Opportunities Consumers are not just watching television anymore.  Need to capture the users attention by creating content for multiple platforms. - Short form (ideal for mobile and web) - Full length Shows Online (streaming and EST)

Addendum

8 El Confesionario

9 Novela Interactiva

10 iTunes

11 Latin Billboards 2007

12 Miss Universo 2007

Who Will Be Watching What?: The Keys to the New Audiovisual Era Presented by: Borja Perez Vice President Telemundo Digital Media Next#1 El repte de la triple pantalla Continguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma