Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI Information society, Globalization and The new society paradigm Philippe CLERC Assemblée des Chambres Françaises de Commerce et dIndustrie Economic Intelligence, innovation & IT director Association Française pour le développement de lintelligence économique Chairman Competitive Intelligence Worldwide JAKARTA, 23 et 24 juin 2004

Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI Learning from the recent past In 1987 Stevan Dedijer, professor in social intelligence at Lund University organized a Symposium at UNESCO on our today subject. The title was: « Intelligence for Economic Development: the role of knowledge industry » What this pionner says ?

Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI Dedijer has introduced the notion of « social intelligence » applied to developing countries, in the Social intelligence or the capability to adapt/respond to changing circumstances in order to achieve decided development objectives Effectiveness of a societys social intelligence consists in the size of its knowledge industry and the density and quality of its Information networks A country lacking both could overcome this gap through an intelligence policy and cooperation. The needed information and knowledge could be acquired from outside.

Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI Our changing world or what are the specific transformation of our world ? Today the world we are living, enters in high speed cycles of changes. How to read it, how to strategize in such circumstances. Through globalization, the paradigm of our societies, the factors of economic and social development are deeply transformed. - Information and knowledge have become essential constituents and determinants, of economic wealth and growth. - They have to be managed through a competitive intelligence or technical watch strategy. Almost impossible to survive, if such a strategy is not defined and shared by actors and deciders, at local, regional or national level of the country.

Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI To share with you…. In order to make sure, that, at the end of my presentation, we will share the conviction, I have just formulated, I will go through the different following points with you: - The reality of the information or knowledge society, its characteristics, - the definition of the new society paradigm, - its consequences on the way to manage scanning and understanding of the environment.

Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI From information society to knowledge society. Lets notice that the concept is not new. In 1978, the French government published a report on the information society, in which the authors (MM. Nora and Minc) alerted about the weakness of our knowledge industry and the risk for our economy to fall in a state of information dependency. The question was, - the lack in France of world or European scaled databases in the field of economic, scientific and technological field, -The weakness of the information market and the lack of sufficiently strong actors to compete. This information has to be meditated

Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI From information society to knowledge society (2) In many countries in the world, the Information society has become a public policy, mainly oriented towards a new competitive dynamic. The USA, under President Clinton, made of it an instrument of economic domination through a national economic intelligence policy. From Al Gore Information Highways to advocacy policy. In France, in 1997, the Government launched a program call Promoting France entry in the Information society. Today the Prime minister promote an strategic plan for e-administration. In the same time, France has nominated a coordinator for the economic intelligence policy, that it has launched at the end of Lets mentioned here the World Information Society summit of 2003

Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI Entering the information society We definitively enter a information-driven, interconnected world with an impact on three major pillars of our societies: a) Technology: the information technology revolution and the internet deeply transform the production and organisation. Information highway. E-commerce and e-business are brand new ways of relation with customers, suppliers, competitors, partners…It allows access to a huge amount of information at a low cost and offers efficient tools for internet navigation, information searching or processing. b) Economy: The new business model and value chains place intangible assets at the heart of productivity and ROI. The customer is positioned in the centre of the organisation and he becomes a real information system. c) Society: new products, new way of communicating, consuming, social governance, e-democraty and networking..

Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI In this dynamic, watch and intelligence becomes essential approaches to interpret the complexe and rapid evolution of industry, the moves of competitors, clients or for a better positioning. Processed information through competitive intelligence becomes knowledge and a central productivity factor, - for the creation of new activities, value, wealth and jobs, - for competitive or cooperative advantage in a development national or regional project.

Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI Four major new characteristics of the information and knowledge society The first one is the existence and generation, in the economic, cultural, social fields, of numerous networks of state and non state (NGO) actors playing a growing influence role in development processus (stakeholders) The second corresponds to the emergence of new, territorial network organisations composed of SMEs, CCI, States and regional organizations, research centres, university experts, professional associations exchanging and sharing information, intelligence and watch to be more competitive collectively. Michael Porter paradox: to be competitive in a globalized economy, you need to be rooted in local clusters, local or regional knowledge networks.

Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI Three major new characteristics of the information and knowledge society (2) The third characteristic is the intensification of the use of information and knowledge as a competitive tool through strategies of influence (soft power, attraction versus coercion) This is an interesting way of competing or cooperating, because it forces the parties to produce valuable competitive intelligence through the analysis of cultures, intents and capabilities, in order to make the environnement or the market move in favour of their project, entreprise, region or country advantage. The fourth concerns economic security and security of information systems, that have become essential part of information or knowledge strategy and CI. Security versus competitiveness and openess.

Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI The definition of the new society paradigm Intangible assets such as know-how, competencies, social capital become main productivity factors. Sharing and exchanging information becomes a source of great efficiency National widespread sense-making capability matters more than electronic highways Competitive advantage or development advantage does not lie in the concentration of facts and figures, but in the complemantarity of the brain who interprets them.

Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI Consequences on the way to manage scanning and understanding of the environment. Let me mention two mains consequences. First, the necessity to change organizations. To survive in the new paradigm, to manage the permanent threat of competition - entry of new competitors on the market, substitution products through innovation and technologies, crisis due to demand, production, international competition, and to manage complexity or volatility of the environment… All these fundamentals require organizations to learn a lot of the current, but too of the likely future reality of the market through an interactive competitive intelligence and to apply the workable knowledge to change strategy, behaviour and positioning in real-time.

Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI CI or social intelligence has to be, - managed and, - implemented not in a positioning strategy, but in an agile, creative, anticipative and pro-active way. If you don t plan for the future, you wont have one ! (Ben Gilad) This requires the organization of an internal watch system, mobilizing tacit and formal knowledge, useful for the interpretation of the external alerts.

Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI Second consequence: imagine new tools and ways of reading the events To create innovative perception and interpretative skills (training) To organise networks of sensory organisations or experts for watching what is happening in the environment, in the world and to anticipate manoeuvres on the market, moves in the environment, to catch early warning signals, alerts. All this for the sake of a better comprehension and interpretation of external threats and opportunities.

Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI Two experiences in France in ten years From national to local intelligence organization A national competitiveness and economic intelligence strategy -1995, under authority of the Prime minister. A national competitiveness and Economic security policy , under the authority of the Prime minister, nomination of an economic intelligence coordinator, in charge of national and territorial economic intelligence. - To seek for competitive advantage of the nation through national ability and speed to coordinate information networks and ressources for the development of SMEs and regions.

Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI As far as development is concerned, and as a first conclusion, the question is: How to get a creative vision of the future through Competitive intelligence

Competitive Intelligence and Technology Watch, strategic stakes for the development in the 21st Century Philippe CLERC - Direction de l'Intelligence Economique, de l'innovation et des TIC - ACFCI Thank you for your welcome and attention