E15 – The New Consumer Choice 6 th Annual Iowa Biofuels Summit Des Moines, Iowa - January 24, 2012 Ron Lamberty Senior Vice President - American Coalition.

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Presentation transcript:

E15 – The New Consumer Choice 6 th Annual Iowa Biofuels Summit Des Moines, Iowa - January 24, 2012 Ron Lamberty Senior Vice President - American Coalition for Ethanol

What Consumers Know...

What Consumers “Need to Know” Most tested fuel in history. APPROVED (not required) for use in 2001 and newer cars and light trucks. No station has to sell it. Nobody has to buy it. If someone tells you E15 damaged their __________, they’re lying. When they CAN buy it, it will be higher octane, cleaner burning, and it will probably cost LESS

Federal Ethanol Incentives Volumetric Ethanol Excise Tax Credit – EXPIRED - 12/31/11 Alternative Fuels Infrastructure Credit – EXPIRED - 12/31/11 Secondary Tariff on Imported Ethanol – EXPIRED - 12/31/11 USDA Rural Development REAP Program – Funding REDUCED by 80% for 2012 Copyright ©2012 Blend Your Own Ethanol Campaign. All Rights Reserved.

E15 Implementation Update Health effects testing/fuel registration Fuel detergent certification RFG recertification EPA’s Misfueling Mitigation requirements OSHA requirement EPA UST equivalency program Copyright ©2012 Blend Your Own Ethanol Campaign. All Rights Reserved.

Common Retailer Concerns What blends will be available? – 1 lb waiver? – ASTM changes - Flex Fuel – New blend specs (E15/E20?/E30?) What blends will be viable post VEETC? How will customers know what fuel to use? Liability /Insurance coverage Available Equipment Funding - Incentives Copyright ©2012 Blend Your Own Ethanol Campaign. All Rights Reserved.

What is available? Sales Kits Dispenser Labels Expert Advice Copyright ©2011 Blend Your Own Ethanol Campaign. All Rights Reserved.

How does a blender pump work? Copyright ©2012 Blend Your Own Ethanol Campaign. All Rights Reserved.

What’s in it for you? More product choices for consumers on same footprint. Typically uses existing tanks and pipes – huge cost savings. Ethanol plants can sell direct – bypass terminal markup. Flexibility for future approval of mid-level ethanol blends. Pump paid for by sale of all products, not just E85. Faster inventory turnover, protection against market swings. Ready for E15 Copyright ©2012 Blend Your Own Ethanol Campaign. All Rights Reserved.

What’s in it for you? OPIS 1/12/12 Chicago Spot Price Copyright ©2012 Blend Your Own Ethanol Campaign. All Rights Reserved.

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