PRESENTED BY: Danielle, Suvdaa, Anton, Tony

Agenda History Current Situation & Global Market SWOT Analysis & Industry Analysis Competitor Analysis Recommendations Conclusion

History 1945 Jamshedji Nussarwanji Tata and J. Baker, founded TATA motors in Mumbai, India Locomotive producer until TATA Motors was listed on the New York Stock Exchange

History 2005 TATA was ranked in the top ten corporations of India Manufactures passenger cars, commercial cars, including medium and heavy duty hauling trucks, and city busses 2008 TATA finalized a $2.3 billion deal with Ford to buy out Jaguar and Land Rover

TATA NANO

Top speed of 220 kilometers an hour (136.7 MPH) Full tank range is 150 to 200 kilometers 0 emission = 0 pollution Starts at $2,500

Current Situation and Global Market India’s the most successful automotive company The world’s second largest bus manufacturer Fourth largest truck producer on the global market

Current Situation and Global Market

Challenged by the World Economic Crises Tata's commercial vehicles sales in India fell by 40% at the end of 2008 Exports fell by 45% in the quarter ending on December 31, 2008

Current Situation and Global Market Passenger car sales in India slid 14.4%. TATA provides financial services to its potential customers. New opportunities in expanding in developing and advanced-economy countries.

SWOT Analysis Strengths: Research and Development Activities Strong domestic player Weaknesses: Decline in vehicle sales Brand Recognition

SWOT Analysis Opportunities: Continue to launch new products Passenger car market is growing in India Acquisition of Jaguar and Land Rover brands

SWOT Analysis Threats: Increased competition from foreign and domestic competitors Government environmental regulations Economic downfall

Industry Analysis History of the Automotive Industry: 1912 – first electric self-starter introduced by Charles Franklin Kettering 1913 – Moving assembly lines in mass production – Henry Ford

Industry Analysis Future of the Automotive Industry: New technology Finding alternative fuels More efficient automobile designs Placing new gadgets in vehicles

Industry Analysis Global Crisis Current economic situation –GM filing bankruptcy Oil prices Emissions laws

Competitor Analysis Ford General Motors Maruti Suzuki India

1903 the Ford Motor Company in Detroit, Michigan 2007 revenues $172.5 billion Manufactured million automobiles that year 1914 Ford was the first automobile company to introduce large-scale manufacturing of cars Ford Motor Company

General Motors Corporation Founded in 1908 by William C. Durant Employs over 252,000 people Sold million automobiles in 2008 Has other fuel options E85 fuel, electric vehicle, Hybrid 2010 General Motors hopes to have a hydrogen fuel powered line of vehicles

Maruti Suzuki India Limited Maruti Suzuki India was founded in 1981, in Gurgaon, Haryana, India 2005 revenues exceeded $2.5 billion Employ 6,903

Moped Industry Experienced steady growth in India over the last couple years. Cheap costs

Short Term Recommendations Cash flow Innovative and productive ideas Develop more vendors worldwide

Long Term Recommendations Produce luxury cars Increasing joint ventures Replacement of increasing fuel price

Conclusion 1945 Jamshedji Nussarwanji Tata and J. Baker founded TATA Motors 1954 formed a joint venture with Daimler- Benz AG of Germany 2008 TATA finalized a deal with Ford to buy out Jaguar and Land Rover

Thank You! Any Questions?