Plan for today: 1. Things I think we need to review. 2. Things you think we need to review.

4 “forces of globalization” (CHAPTER 2) 1. Trade 2. Transportation 3. Communication Technology 4. The Media

4 “forces of globalization” (CHAPTER 2) 1. Trade Think: Transnational Corporations, Banana Wars.

4 “forces of globalization” (CHAPTER 2) 2. Transportation Think: Shipping containers & jets.

4 “forces of globalization” (CHAPTER 2) 3. Communication Technology Think: The internet, cellphones…

4 “forces of globalization” (CHAPTER 2) 4. The Media Think: Concentration/Convergence

Identity comes in different flavors… Regional identity (Albertans) National identity (Canadians) Personal identity Collective identity

Economies of Scale: The more that a large company produces, the lower their costs are, and the more $$ they make. Think: Transnational corporations, Banana Wars

Homogenization: Things becoming more alike. Cultural homogenization is when cultures begin to ‘blend together’, in a sense.

Cultural Assimilation: When one culture becomes absorbed into another. For example: Many First Nations people were assimilated into European culture after the cultures met.

Hybridization: When elements from two things combine to form something new… Cultural hybridization = elements from two cultures forming something new. Think: Gangnam Style = Korean/English cultural hybrid.

Marginalization: Pushing to the side (think of the margin, like on a piece of paper). Cultural marginalization is when a group of people or a culture are excluded or pushed aside… Think: First Nations history.

Media Concentration: When one big company (think: transnational corporations) owns many different media outlets and controls the message that they send.

Propaganda: Communication meant to influence people by conveying a very specific viewpoint.

Modern examples of propaganda:

The test will be a mix of multiple choice, short answer, and a bit of matching. The following are examples of what you can expect from a multiple choice/short answer question:

Example multiple choice question: “Thirty years ago, when I started working [in the media], 40 per cent of English and 50 per cent of French-language daily newspapers in Canada were independently owned. Today, 96 per cent of those papers are in chains; that means they are owned by corporations.” What is the name of the trend that the source is referring to? a.Economies of scale b.Assimilation c.Media concentration d.Homogenization This question would be worth 1 mark for a correct answer.

Example short answer question: What is your understanding of the term “economies of scale”? Provide one example to illustrate it. (2 marks) This question is out of 2 marks: 1 mark for a definition, and 1 mark for an example.

Example short answer question #2: What trend is the cartoon illustrating, and what is the artists perspective on it? (3 marks) This question is worth 3 marks: 1 for an explanation of the cartoon, 1 for an explanation of the trend it is illustrating, and 1 for your interpretation of the artists perspective.