1. Chapter 24 Global Business
22/02/2019
Chapter 24 Global Business
This is the Title Slide
© Edco 2012    It’s the Business
R. DELANEY

2. 22/02/2019
‘Globalisation’
This is a process that has resulted from the deregulation of world markets. By removing barriers to international trade, the world has effectively become one big market and this has led to the growth of global companies.
This is the Title and Content Slide
© Edco 2012    It’s the Business
R. DELANEY

3. The growth of global companies
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The growth of global companies
Domestic producer Export business International business Transnational company Global company
© Edco 2012    It’s the Business
R. DELANEY

4. Reasons for the growth of global businesses
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Reasons for the growth of global businesses
International deregulation
Technology
Communication
Global media
Transport
Global product life cycles
Mergers
© Edco 2012    It’s the Business
R. DELANEY

5. The Global Marketing Mix
22/02/2019
The Global Marketing Mix
The most successful global businesses try to use the same ‘standardised global marketing mix’ across the entire worldwide market.
Global Product
Global Price
Global Place
Global Promotion
This is a comparison slide
© Edco 2012    It’s the Business
R. DELANEY

6. Opportunities for businesses going global
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Opportunities for businesses going global
Access to global markets
Economies of scale
Building a global brand
Global business perspective
Resilience
© Edco 2012    It’s the Business
R. DELANEY

7. Challenges for businesses trading globally
22/02/2019
Challenges for businesses trading globally
Capital costs
Management difficulties
Cultural differences
Intellectual property issues
© Edco 2012    It’s the Business
R. DELANEY