I-1 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Extended Learning Module I Building an e-Portfolio

I-2 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Presentation Overview The Electronic Job Market The Electronic Job Market Preparations Before You Write Preparations Before You Write Writing Targeted Resume Content Writing Targeted Resume Content Developing e-Portfolio Content Developing e-Portfolio Content Web Design Considerations Web Design Considerations Preparing Web Content Preparing Web Content

I-3 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved The Electronic Job Market Electronic job market - makes use of Internet technologies to recruit employees and is growing by leaps and bounds. Electronic job market - makes use of Internet technologies to recruit employees and is growing by leaps and bounds.

I-4 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved The Electronic Job Market

I-5 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved The Electronic Job Market

I-6 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Preparations Before You Write Hidden job market – the collective term used to describe jobs that are not advertised. Hidden job market – the collective term used to describe jobs that are not advertised. Up to 80 percent of new jobs fall into this category. Up to 80 percent of new jobs fall into this category.

I-7 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Preparations Before You Write Start to Network Phone Phone Face-to-face Face-to-face Mailing lists - discussion groups organized by area of interest. Mailing lists - discussion groups organized by area of interest. On Your OwnBuild Your Commercial (p. 473)

I-8 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Preparations Before You Write Perform Self-Assessment Skill words – nouns and adjectives used by organizations to describe job skills which should be woven into the text of applicants’ resumes. Skill words – nouns and adjectives used by organizations to describe job skills which should be woven into the text of applicants’ resumes. There are many good tools for self-assessment including: There are many good tools for self-assessment including:  Personality profiles  Checklists  Strength identification  Achievement lists  Writing and projection exercises

I-9 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Preparations Before You Write Research Careers, Industries, and Companies Directory search engine - organizes listings of Web sites into hierarchical lists. Directory search engine - organizes listings of Web sites into hierarchical lists.  Yahoo! is the most popular and well-known of these. True search engine - uses software agent technologies to search the Internet for key words and then places them into indexes. True search engine - uses software agent technologies to search the Internet for key words and then places them into indexes.  Ask Jeeves is the most popular and well-known true search engine.

I-10 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Preparations Before You Write Research Careers, Industries, and Companies

I-11 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Preparations Before You Write Research Careers, Industries, and Companies On Your Own Start Your Research (p. 477)

I-12 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Writing Targeted Resume Content Powerful Objective Statements A well-developed objective statement is a powerful tool for getting employers to look more deeply into your potential. A well-developed objective statement is a powerful tool for getting employers to look more deeply into your potential. Typical objective statements are short - between one and three sentences and appear below the contact information. Typical objective statements are short - between one and three sentences and appear below the contact information.

I-13 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Writing Targeted Resume Content Powerful Objective Statements On Your Own Write Your Objectives (p. 479)

I-14 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Writing Targeted Resume Content Important Contact Information After building your objective statement, you should dedicate the first section of your resume to your name and how you can be contacted. After building your objective statement, you should dedicate the first section of your resume to your name and how you can be contacted. Contact information must be complete, correct, and permanent. Contact information must be complete, correct, and permanent. If your resume is pulled for consideration six months from now, the contact information should still be valid. If your resume is pulled for consideration six months from now, the contact information should still be valid.

I-15 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Writing Targeted Resume Content Other Valuable Resume Sections The other sections included in your resume are determined by what you need to communicate. The other sections included in your resume are determined by what you need to communicate. Ideally all other content would directly support your objectives and skills. Ideally all other content would directly support your objectives and skills.

I-16 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Writing Targeted Resume Content Other Valuable Resume Sections Team Work Feedback. Feedback. Feedback! (p. 480)

I-17 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Developing e-Portfolio Content Electronic portfolio (e-portfolio) - a collection of Web documents used to support a stated purpose such as demonstrating writing or photography skills. Electronic portfolio (e-portfolio) - a collection of Web documents used to support a stated purpose such as demonstrating writing or photography skills.

I-18 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Developing e-Portfolio Content Electronic File Formats Scannable resumes (also called ASCII resumes or plain-text resumes) - designed to be evaluated by skills-extraction software and typically contain all resume content without any formatting. Scannable resumes (also called ASCII resumes or plain-text resumes) - designed to be evaluated by skills-extraction software and typically contain all resume content without any formatting. Extraction engine,- smart software with a vocabulary of job-related skills that allows it to recognize and catalog recognized terms in your resume. Extraction engine,- smart software with a vocabulary of job-related skills that allows it to recognize and catalog recognized terms in your resume.

I-19 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Developing e-Portfolio Content Electronic File Formats

I-20 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Developing e-Portfolio Content Electronic File Formats General guidelines for creating scannable resumes include: General guidelines for creating scannable resumes include:  Create a text-only file.  Use only Courier or Times New Roman 10 or 12 point fonts.  Do not include formatting such as bold, underline, italics, or text color.  Do not center or tab indent text.  Press Enter at the end of each line.  Do not include tables or graphics.  Leave two blank lines between sections.  Capitalize all letters in section headings.  Use asterisks (*), dashes (-), or another standard keyboard character for bullets.

I-21 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Developing e-Portfolio Content Electronic File Formats Presentation resume - the nicely formatted paper resume that most people are familiar with. Presentation resume - the nicely formatted paper resume that most people are familiar with.

I-22 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Developing e-Portfolio Content Electronic File Formats Portable document format (PDF) - the standard electronic distribution file format. Portable document format (PDF) - the standard electronic distribution file format. As you create and deliver Web content, you create files with either.htm or.html as the extension. As you create and deliver Web content, you create files with either.htm or.html as the extension. Within these files (called HTML documents), you use hypertext markup language (HTML) tags to provide document formatting instructions to Web browsers such as Microsoft Internet Explorer or Netscape Communicator. Within these files (called HTML documents), you use hypertext markup language (HTML) tags to provide document formatting instructions to Web browsers such as Microsoft Internet Explorer or Netscape Communicator.

I-23 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Developing e-Portfolio Content Gallery An e-portfolio provides you with the opportunity to demonstrate your skills through a gallery of works. An e-portfolio provides you with the opportunity to demonstrate your skills through a gallery of works. The gallery should include: The gallery should include:  Writing samples.  Spreadsheets or other applications of business tools.  Demonstrations of analytical, tracking, planning, or management skills.  Presentations that you’ve developed.

I-24 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Developing e-Portfolio Content Gallery

I-25 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Web Design Considerations Basic Web Design Principles 1. Define the site audience and purpose 2. Some of the questions you can ask yourself to help gain insight into your target audience are:  What is the average age of managers and employees?  How conservative is this industry?  Are employees expected to be artistic?  How do employees dress?

I-26 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Web Design Considerations Basic Web Design Principles 2. Web layout Keep in mind that good printed layout does not translate effectively to the Web. Keep in mind that good printed layout does not translate effectively to the Web.  Web pages are designed to be browsed.  Web pages are not the same size.  Web page layout varies depending on the Web browser, screen resolution, operating system, and monitor being used.

I-27 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Web Design Considerations Basic Web Design Principles

I-28 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Web Design Considerations Basic Web Design Principles

I-29 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Web Design Considerations Basic Web Design Principles 3. Site structure The structure of a Web site is how the various pages of the site are linked together. The structure of a Web site is how the various pages of the site are linked together. There are two main schools of thought when it comes to Web page length, scrolling or clicking. There are two main schools of thought when it comes to Web page length, scrolling or clicking.

I-30 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Web Design Considerations Basic Web Design Principles

I-31 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Web Design Considerations Design Your Home Page On Your Own Build Your Resumes and Visit e-Portfolio Sites (p. 489)

I-32 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Web Design Considerations Design Your Home Page When designing a group of Web pages that are structured to work together, such as an e-Portfolio site, it’s critical that each page contain common color, font, navigation, and layout design elements. When designing a group of Web pages that are structured to work together, such as an e-Portfolio site, it’s critical that each page contain common color, font, navigation, and layout design elements. It should be obvious to a user who has clicked on a link to another site page that he or she is still in your e-portfolio site. It should be obvious to a user who has clicked on a link to another site page that he or she is still in your e-portfolio site.

I-33 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Web Design Considerations Design Your Home Page 1. Color There are four colors to select for your Web site - text, link, visited link, and background. There are four colors to select for your Web site - text, link, visited link, and background. These colors interact to create the canvas for site content. These colors interact to create the canvas for site content. It’s important that the colors match your audience preferences and work well together. It’s important that the colors match your audience preferences and work well together.

I-34 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Web Design Considerations Design Your Home Page Browser-safe colors different colors that can be displayed by a computer using an 8-bit representation scheme. Browser-safe colors different colors that can be displayed by a computer using an 8-bit representation scheme.

I-35 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Web Design Considerations Design Your Home Page 2. Background color  A page background can be set to a color or to an image.  Image usually provides a more professional look.

I-36 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Web Design Considerations Design Your Home Page

I-37 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Web Design Considerations Design Your Home Page 3. Fonts and formatting  Fonts and formatting applied to your Web site usually can’t match your presentation resume, but should take full advantage of Web formatting without succumbing to overkill.

I-38 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Web Design Considerations Design Your Home Page 4. Home page content  The content for your Web site needs to be segmented into logical units that will become the pages of your Web site.  The opening or home page is the entrance to your Web site and deserves special attention.  If at all possible, this page should all display in one screen at 800x600 screen resolution.

I-39 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Web Design Considerations Design Your Home Page

I-40 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Web Design Considerations Design Your Home Page 5. Document the site design  After designing your home page, you should have a good idea of how to segment and link (organize) your remaining e-portfolio content.  Ideally, you should create logical groupings of content so that you have no more than eight links on your home page.

I-41 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Web Design Considerations Design Your Home Page

I-42 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Preparing Web Content HTML Versus Generated Code You can develop the HTML for your e-Portfolio Web pages with a simple text editor such as Notepad or with Web authoring software such as Microsoft FrontPage or Macromedia Dreamweaver. You can develop the HTML for your e-Portfolio Web pages with a simple text editor such as Notepad or with Web authoring software such as Microsoft FrontPage or Macromedia Dreamweaver. The biggest advantage of Web authoring software is that it will generally provide a WYSIWYG (what you see is what you get) interface and speed the coding process. The biggest advantage of Web authoring software is that it will generally provide a WYSIWYG (what you see is what you get) interface and speed the coding process.

I-43 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Preparing Web Content File Transfer Protocol (FTP)

I-44 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Preparing Web Content Things to Watch For It’s critical that you test your Web site multiple times and from multiple platforms. It’s critical that you test your Web site multiple times and from multiple platforms. Statistics gathered in April of 2002 indicate that 82 percent of people browsing the Web use Microsoft Internet Explorer. Statistics gathered in April of 2002 indicate that 82 percent of people browsing the Web use Microsoft Internet Explorer. At a minimum, view your site in multiple versions of Internet Explorer and Netscape Communicator to get a feel for how most people will see it. At a minimum, view your site in multiple versions of Internet Explorer and Netscape Communicator to get a feel for how most people will see it.

I-45 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Summary Student Learning Outcomes 1. Describe the types of electronic resumes and when each is appropriate. 2. Discuss networking strategies you can use during a job search. 3. Explain how self-assessment is valuable to resume writing. 4. Use the Internet to research career opportunities and potential employers. 5. Develop powerful job search e-portfolio content. 6. Document effective Web site structure and design components. 7. Create a job search e-portfolio Web site and place it on an Internet server.

I-46 Management Information Systems for the Information Age Copyright 2004 The McGraw-Hill Companies, Inc. All rights reserved Summary Assignments & Exercises 1. Describe your career 2. Visit industry Web sites 3. Entry-level job postings 4. Finalize your resumes 5. Select content for your e-Portfolio gallery 6. Search the World Wide Web 7. Build Your e-Portfolio site