1. XLMI-1

2. BUILDING AN E-PORTFOLIO XLM I

3. XLMI-3 STUDENT LEARNING OUTCOMES 1. Describe the types of electronic resumes and when each is appropriate. 2. Discuss networking strategies you can use during a job search. 3. Explain how self-assessment is valuable to resume writing. 4. Use the Internet to research career opportunities and potential employers. McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

4. XLMI-4 STUDENT LEARNING OUTCOMES 5. Develop powerful job search e-portfolio content. 6. Document effective Web site structure and design components. 7. Create a job search e-portfolio Web site and place it on an Internet server. McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

5. XLMI-5 INTRODUCTION Electronic portfolio (e-portfolio) – has been described in a range of ways, with most recognizing the primary role of information and communications technologies in describing the “e” McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

6. XLMI-6 ELECTRONIC JOB MARKET Electronic job market – makes use of many Internet technologies to recruit employees The average cost per hire through… Online recruiting is $152 Traditional methods is $1,383 McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

7. XLMI-7 Sample Electronic Job Search Documents McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

8. XLMI-8 Convergence of Online Networking and Resume Development Hidden job market – unposted positions Up to 80% of new jobs fall into this category Today’s electronic world uses automated résumé tracking systems Reduce the time it takes to manually review, sort, and file large numbers of résumés McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

9. XLMI-9 To Achieve Job Search Success 1. Learn how to create a résumé (which will morph into an e-résumé) 2. Use Internet job search strategies to find employer Web sites and job postings McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

10. XLMI-10 Start to Network Networking involves… Creating relationships Developing a 30-second commercial Employing electronic means Joining mailing lists McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

11. XLMI-11 Perform a Self-Assessment Employers want to know what you will do for them Have documented evidence of those skills Self-assessment Personality profiles Checklists Strength identification Achievement lists Writing and projection exercises McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

12. XLMI-12 Sample Self-Assessment Tool McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

13. XLMI-13 Research Careers, Industries, and Companies The Web is an incredible resource for researching topics such as… Résumé writing Career forecasts Job availability Skills required to be hirable Industry trends Virtual communities McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

14. XLMI-14 RÉSUMÉ BUILDING – A LIFELONG PROCESS Résumé – a summary of your qualifications It is an organized collection of information that will “sell” your skills to an employer McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

15. XLMI-15 Content, Content, Content Components of a good résumé: Important contact information Keywords Powerful objective statement McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

16. XLMI-16 Weak vs. Strong Objective Statements McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

17. XLMI-17 Objective and Summary Examples McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

18. XLMI-18 Résumé Sections Contact information Objective Qualifications Education Work experience Activities McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

19. XLMI-19 Show Action Use action verbs to describe your work experiences powerfully McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

20. XLMI-20 Action Verbs McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

21. XLMI-21 ELECTRONIC FILE FORMATS Scannable (or ASCII) résumé – a paper résumé that becomes electronic when it is scanned into a computer PDF résumé – a standard electronic distribution format typically used for e-mailing Multimedia (or HTML) résumé – uses a multimedia format, and exists on the Internet for employers to explore at their convenience McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

22. XLMI-22 Electronic File Formats McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

23. XLMI-23 Scannable Résumé Text-only file with carriage return at each line end Courier or Times New Roman only (10 or 12 pt) No character formatting, centering, or tab indenting Do tables or graphics Two blank lines between each section Use asterisks (*) for bullets McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

24. XLMI-24 Scannable Résumé McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

25. XLMI-25 PDF Résumé Portable document format (PDF) is the standard electronic distribution file format Benefit of PDF is: Documents created in any application can be shared across platforms and still look exactly as designed All fonts, indentions, graphics, links, tables, and alignment are retained McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

26. XLMI-26 PDF Résumé McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

27. XLMI-27 Multimedia (or HTML) Résumé A good e-portfolio Web site includes: A home page that acts as a site overview and menu All of your résumé text Additional supporting materials (.txt,.pdf,.doc,.ppt,.xls, and so on) McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

28. XLMI-28 Multimedia (or HTML) Résumé McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

29. XLMI-29 Right Résumé Style? Chronological Functional Curriculum Vitae McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

30. XLMI-30 Chronological Résumé Layout McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

31. XLMI-31 Functional Résumé Layout McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

32. XLMI-32 DEVELOPING YOUR E-PORTFOLIO Four reasons why you should develop an e- portfolio: 1. An e-portfolio can give you instant credibility 2. A Web site provides access anytime to you and examples of your work 3. A Web site shows that you are current and up-to-date 4. A Web site expands your exposure and increases your visibility worldwide McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

33. XLMI-33 Give Them What They Want What future employers are looking for when they visit your Web site: Lots of work Creativity Strategy Good architecture McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

34. XLMI-34 An e-Portfolio Example McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

35. XLMI-35 The Shape of an e-Portfolio 1. Biographical Information 2. Online Portfolio Examples of your work and information about your skills and talents 3. Contact Information McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

36. XLMI-36 E-Gallery Writing samples Spreadsheets or other applications of business tools Demonstrations of analytical, tracking, planning, or management skills Presentations that you have developed McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

37. XLMI-37 E-Gallery Example McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

38. XLMI-38 WEB DESIGN CONSIDERATIONS Web design is a complex art requiring: Technical knowledge Research Skill An understanding of your audience McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

39. XLMI-39 Difference Between Print and Web Content Printed pages are designed to be read Web pages are designed to be browsed All printed pages are the same size Web pages are not Printed pages stay visually the same Web page layout varies depending on the Web browser, screen resolution, operating system, and monitor being used McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

40. XLMI-40 Print Friendly Web Page Dimensions McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

41. XLMI-41 Answer These Questions about Your Audience What is the average age of managers (the people who do the hiring)? Employees? How conservative is this industry? Are employees expected to be artistic? How will my audience view my page? How do the backgrounds, colors, graphics, and navigation of business sites in the industry look? How does this industry promote itself? McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

42. XLMI-42 Storyboarding Storyboard – sketch your Web page’s layout as well as any relationships among ancillary pages McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

43. XLMI-43 Storyboarding Organize your site in any numbers of ways, including the following: Alphabetically Chronologically Graphically Hierarchically Numerically Randomly (not recommended) Topically McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

44. XLMI-44 Site Structure The structure of a Web site is how the various pages of the site are linked together Two thoughts when it comes to Web page length: Scrolling Clicking McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

45. XLMI-45 Site Structure McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

46. XLMI-46 Design Your Homepage It is critical that each page contain: Common color Font Navigation Layout design elements McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

47. XLMI-47 Backgrounds and Titles McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

48. XLMI-48 Graphics 1. Avoid large graphics that seem to take days to download on a modem 2. Do not use meaningless graphics 3. Ensure every graphical link has a text link equivalent 4. Create either GIF or JPEG images These are standard formats used pervasively on the Web McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

49. XLMI-49 Textual Elements of Your Homepage The content for your Web site needs to be segmented into logical units The opening or homepage is the entrance to your Web site Load fast Provide the viewer with enough information to assess the site Navigate to pages of interest McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

50. XLMI-50 Document the Site Design Segment and link (organize) your e-portfolio content Create logical groupings of content No more than eight links on your homepage “30-second commercial” presentation PDF Scannable résumés e-gallery McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

51. XLMI-51 PREPARING WEB CONTENT Gather all the material Objective statement résumé formats e-gallery examples McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

52. XLMI-52 PREPARING WEB CONTENT Write one key sentence (30 words) describing your e- portfolio Write down 10 single keywords and 10 key phrases (2-3 words) that could be used to reference the site Create a digital image of a logo or photograph Look at other e-portfolios on the Web McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

53. XLMI-53 Sample e-Portfolio Navigation Chart McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

54. XLMI-54 HTML Versus Generated Code Hand-coding Web pages (via HTML) is still considered feasible: Control Quick fixes Clean code Fine-tuning McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

55. XLMI-55 HTML Versus Generated Code HTML editors (generated code) are: Dreamweaver (www.macromedia.com)www.macromedia.com Microsoft FrontPage (www.microsoft.com/frontpage)www.microsoft.com/frontpage NewObjects Fusion (www.netobjects.com)www.netobjects.com Adobe GoLive (www.adobe.com)www.adobe.com HotMetal Pro (www.softquad.com)www.softquad.com McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

56. XLMI-56 Sample HTML Code in Notepad McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

57. XLMI-57 Microsoft FrontPage Microsoft FrontPage is a full-featured HTML editor that uses a number of Web page elements including: Button rollover effects Image maps Marquee text Thumbnails Counter McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

58. XLMI-58 Sample of FrontPage Interface McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

59. XLMI-59 Test, Test, Test 94 percent of people browsing the Web use Microsoft Internet Explorer 6 percent of your audience is using another Web browser 5 percent of Internet users have a Macintosh McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

60. XLMI-60 Can You… 1. Describe the types of electronic resumes and when each is appropriate 2. Discuss Networking strategies you can use during a job search 3. Explain how self-assessment is valuable to resume writing 4. Use the Internet to research career opportunities and potential employers McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

61. XLMI-61 Can You… 5. Develop powerful job search e-portfolio content 6. Document effective Web site structure and design components 7. Create a job search e-portfolio Web site and place it on an Internet server McGraw-Hill© 2007 The McGraw-Hill Companies, Inc. All rights reserved.