A Unique Vodka Proposition

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Presentation transcript:

A Unique Vodka Proposition

Mission Statement Precious Vodka aims to differentiate itself as the most unique vodka proposition in the spirits market by the following criteria; Uniqueness in terms of retail shelf and bar presence To be the most luxurious vodka in the world Taste and quality of the spirit General consumer experience both retail and bar/club

Product Value Statement Precious Vodka represents the most innovative Vodka in terms of; Bottle design Internationally patented diamond bottle design A vodka bottle design that truely reflects the quality of the spirit Box packaging High quality box packaging that displays the bottle in a way that is akin to how jewelry is presented

Product Description The Vodka – Ultra Premium The bottle and packaging 6 times distilled from Grain Triple charcoal filtered Natural spring water The bottle and packaging Unique diamond shaped bottle Luxury box packaging to enhance retail presence The stones Fully certifiable gem stone included with each luxury bottle; Sapphire, Ruby, Emerald, Topaz, or Peridot

Design Brief To design a bottle and box packaging that is truely; Unique Eye-catching & Attractive Luxurious Innovative in design To display the included gem stone that comes with the product

Distribution Channels Retail/Bottle shop/Duty Free Luxury box packaging enhances retail visual presence Bars/Clubs/Restaurant Gastromony line competitively prices to compete with established brands

Product Lines Luxury Bottles Gastronomy Bottles Internationally Patented Diamond Bottle 700ml & 750ml Real Gem Stones: Sapphire, Ruby, Emerald, Topaz, Peridot Gastronomy Bottles Standard 1L bottles

Competitive Landscape Who are the major players in the market Belvedere Grey Goose Ciroc Analyse current packaging trends in the vodka market What is the competition doing in terms of; Bottle design

Competitive Analysis Ciroc Unique tall bottle design Colour tinting Ultra Premium Vodka Belvedere Standard bottle Highly creative artwork Faux frosted exterior Ultra Premium Vodka Grey Goose Standard bottle Highly creative artwork Faux frosted exterior Ultra Premium Vodka

Final Bottle Design

Box Packaging Design

Awards & Achievements Silver Medal Winner 2011 The San Francisco World Spirits Competition Courchevel Fashion Week 2011 Precious Vodka chosen as the exclusive vodka for all official events, fashion shows, degustations.

Conclusion The diamond shaped bottle coupled with the new luxury box packaging makes Precious Vodka the most innovated, contemporary, and conceptually different example of a product’s design and packaging.